Teacher: Johana Trelles - Commercial & Marketing Manager
Co-certifies:
This course provides the participant with the tools to successfully plan and carry out the launching of a new product or service, taking into account the processes, phases and follow-ups that must be carried out during the product's life cycle.
In this course you will learn to review the 360° process of how a new product or service to be offered to the market must be considered to be successful and scalable. The topics to be addressed will be idea generation, idea filtering, product development, commercialization, launch and follow-ups before, during and after the launch.
In addition, this course includes multiple examples of both successes and failures where the reasons, causes and recommendations are analyzed so that you can build your own launch plan considering the pros and cons at each stage mentioned. Also, beyond the process itself, important aspects that directly influence the launch are reviewed, such as market research, competitor benchmarking, communication, including digital and consumer trends.
This course is aimed at those who work in the marketing area, brand managers, category managers, analysts and brand specialists as well as sales people or entrepreneurs who would like to venture into the development of their own brand, product or service in the near future.
Knowledge of marketing and sales
3 Capsules 00:21:24
3 Capsules 00:36:32
4 Capsules 00:42:15
4 Capsules 00:22:53
2 Capsules 00:13:24
3 Capsules 00:13:23
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Commercial & Marketing Manager
The work experience that she shares as a professional and teacher, is based on twelve years of experience in areas such as sales and marketing in transnational companies of the country in the field of mass consumption. Everything that involves the development and creation of a new product, as well as the phases and processes involved, were carried out in the business incubator of Arca Continental Lindley called "InKObator" in addition to the joint work with categories for non-carbonated beverages such as Frugos, Frugos Fresh, Powerade, Aquarius, Monster and imported dairy products of the Arca group and/or Coca Cola Company in the world.
*San Ignacio University will certify all NETZUN students.
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
US$ 2.90Previously US$ 15.00
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US$ 2.90 Previously US$ 15.00
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