Marketing Courses

Branding is a strategic tool for the process of creating and managing a brand. It complements traditional marketing, corporate identity or advertising. It consists of achieving the positioning, maintenance and recognition of a brand through innovative strategies and communication.

In every successful company, information is needed to make the right decisions. Market research turns out to be the key element to achieve this information, according to the deadlines established by the people responsible for decision making, whether they are managers of large corporations or entrepreneurs.

In an ever-changing market, where consumer behavior varies with the pace of technological innovation, speed of adaptation is key to survival. The differences between different products and services are becoming smaller and smaller, and copying is taking place at high speed.
This is how the customer experience becomes relevant in order to create a link between brand and consumer, to retain and build customer loyalty. 

In an ever-changing market, where consumer behavior is changing at great speed driven by new technologies, adapting quickly is key to survival. In this context, knowing the available technologies, as well as the new trends in digital innovation, becomes a key factor in order to propose new strategies that allow us to adapt quickly to the changes demanded by the user.

Spontaneous customer feedback reflects how they really feel about your brand. You can draw value from comments and mentions to stay one step ahead of your competitors. Many only remember their online reputation and social media conversations when crises hit. Avoid waiting until the last minute to understand your customers.

In the 21st century we have more and more opportunities to communicate: websites, social networks, events and games. But do we really do it well? Storytelling is a unique opportunity to learn, from one of the greatest international experts, how to tell a good story today.

Entrepreneurs have to take marketing into account, as it has different tools that must be used to achieve success. In addition, it is essential to know how to analyze and identify the different segments to which we are going to address, with market research techniques, competition assessment, pricing, among many others.

The online channel is increasingly relevant as the center of the Digital Ecosystem of our business, by 2020 it is estimated that 80% of online sales will be made through mobile devices and people interact every day more than 150 times with their mobile devices.

Brands must be present in a timely manner in each of these micro-moments of potential customers.

Currently, there is a clear bias towards attracting new customers, as companies focus on selling more, making exclusive offers for newcomers and forgetting about loyal customers. That is why a loyalty-based strategy can be the solution. It is the key to sustained growth, profitability and a much more honest business. 

In an increasingly fast-paced world, where people have less time, it is important to know the consumer and know how to manage customers to generate the best experience, which differentiates us from the competition.
The course will investigate the main consumer trends, provide tools and studies that allow us to understand them better and adapt the communication, offer and innovation of brands to a constantly evolving market.

The communication and brand market is in constant change. The pace of technological innovation is changing the discourse of brands from a monologue to a conversation with the consumer. It is necessary for brands to assume a purpose that encompasses more than transactions and can generate relationships with people.
In this context, it is necessary for brands to explore, discover and assume a purpose that gives them validity in time, relating to their environment.

For many years there have been various regulations regarding advertising and several have been adapted to the digital environment, specifically in digital marketing.