Teacher: José Díaz - Digital Products Coordinator - Grupo El Comercio
Do you know which products to use when creating your digital marketing campaign? In this course, we will review the different digital products that exist in the market and that you can use when planning your digital campaigns. We will learn how they work, what are their main KPIs and in what kind of campaigns you can use them according to your objectives. We will also see how to develop your own digital product in case you have a business idea that you want to carry out.
At the end of the course, the student will be able to: Know the main formats and digital products that you can use to create your marketing campaign; understand how the main digital products and formats work, and in what types of campaigns you can use them; know the main measurement KPIs to verify if the digital products used have met the objective; and, design and develop your own digital product in case you have a business idea.
Media planners, digital analysts, marketing analysts and digital entrepreneurs.
None.
3 Capsules 00:15:50
3 Capsules 00:13:40
3 Capsules 00:13:28
3 Capsules 00:13:27
3 Capsules 00:14:40
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Digital Products Coordinator - El Comercio Group
José Díaz is a professional from Universidad Jaime Bausate y Meza in Lima, Peru. He has a specialization in Organizational Communication from Universidad Peruana San Martín de Porres. Currently, he is the coordinator of the Digital Products team at Grupo El Comercio. He has more than 5 years of experience in digital marketing, working in advertising agencies and media. He is the manager of the digital product portfolio of the company, as well as new digital products to the market. He has worked in different media agencies, planning digital campaigns for major accounts such as Claro, among other companies.
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
US$ 21.99Previously US$ 44.00
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US$ 21.99 Previously US$ 44.00
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