Marketing

Course on Legal Aspects of Digital Marketing

Taught by: Oscar Montezuma - Partner - CEO of Niubox

  • Basic
  • 6950 students
  • 4.6
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Online course description

For many years there have been various regulations regarding advertising and several have been adapted to the digital environment, specifically in digital marketing. 

What will I learn?

In this course you will learn about the different regulations, such as personal data protection, intellectual property and advertising rules, which will allow the student to identify contingencies and risk areas associated with digital marketing.

Who is it aimed at?

  • Students

  • Professionals

  • Entrepreneurs

  • Entrepreneurs

  • Digital Marketing Managers

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the course Legal Aspects of Digital Marketing

  • Module 1WhyLegal Aspects of Digital Marketing?

    1 Capsules 00:11:57

    • Capsule 1: What do Marketing and Law have in common?
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  • Module 2Intellectual Property

    3 Capsules 00:29:51

    • Capsule 1: What is Intellectual Property and how is it divided?
      Premium Access
    • Capsule 2: Classic Copyrights
      Premium Access
    • Capsule 3: Digital Copyrights
      Premium Access
  • Module 3Personaldata protectionand freedom of information

    2 Capsules 00:30:19

    • Capsule 1: What is personal data protection and how is it regulated?
      Premium Access
    • Capsule 2: Informational Freedoms
      Premium Access
  • Module 4Advertisingand Consumer Protection

    2 Capsules 00:19:40

    • Capsule 1: Basic Rules Governing Advertising
      Premium Access
    • Capsule 2: Wrap Up
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Oscar Montezuma, professor of the course Legal Aspects of Digital Marketing

Oscar Montezuma

Partner - Managing Director of Niubox

Lawyer from Pontificia Universidad Católica del Perú with a Master of Laws (LLM) from George Washington University. Partner at Montezuma & Porto, a firm specialized in technology and digital business.

He has more than ten years of professional experience in legal advice to telecommunications, technology and digital business companies as well as in the development of public policies related to telecommunications and information technologies (ICT).

 

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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  • Downloadable materials
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  • Certificate of Completion
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