Teacher: Mariana Ripoll - Marketing Manager - Ripley Perú - Ripley Perú
Co-certifies:
Branding is a strategic tool for the process of creating and managing a brand. It complements traditional marketing, corporate identity or advertising. It consists of achieving the positioning, maintenance and recognition of a brand through innovative strategies and communication.
In this course you will learn how to develop a brand strategy that allows you to connect with your target audience, so that this translates into a better positioning that generates potential consumers. In addition, you will learn to define the DNA of your brand and identify positive trends that generate impacts that transcend in the market.
Students
Marketing Professionals
Entrepreneurs
Entrepreneurs
8 Capsules 01:39:29
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Marketing Manager - Ripley Perú - Ripley Perú
Senior Marketing Executive with extensive international experience leading teams at local and regional levels such as: Argentina, Ecuador, Colombia, Chile and Peru. Expert in strategic brand management, portfolio consolidation, new product launches, opening new markets and transmedia communication strategies.
She has worked as Marketing Director at JW Thompson Worldwive, Corporate Director of strategy and audiences at Yanbal International, and currently she is Marketing Manager at Ripley Peru.
*San Ignacio University will certify all NETZUN students.
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
US$ 15.00
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US$ 15.00
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