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Marketing Courses

Branding and Brand Purpose

Marketing

Branding and Brand Purpose Course

Taught by: Juan Jose Tirado - CEO - Brand Solutions

  • Intermediate
  • 6489 students
  • 4.5
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Online course description

The communication and brand market is in constant change. The pace of technological innovation is changing the discourse of brands from a monologue to a conversation with the consumer. It is necessary for brands to assume a purpose that encompasses more than transactions and can generate relationships with people.
In this context, it is necessary for brands to explore, discover and assume a purpose that gives them validity in time, relating to their environment.

What will I learn?

In this course you will learn about the creative process in the creation and generation of brand purposes and territories.

 

In addition, through the use of different questions you will be able to delineate a territory and purpose for new brands and for existing brands that have not yet discovered theirs.

Who is it aimed at?

  • Entrepreneurs

  • Entrepreneurs

  • Marketing and Communications Managers

  • E-Commerce Managers

  • Business Development Professionals

  • Relationship Marketing Managers

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the Branding and Brand Purpose course

  • Module 1 Presentationand Creative Process

    2 Capsules 00:29:29

    • Capsule 1: What is it?
      Free View
    • Capsule 2: Creative Process - Roles
      Premium Access

  • Module 2TheBrand, Evolution, Definition and Importance Today

    2 Capsules 00:28:29

    • Capsule 1: Brand Definition and Evolution
      Premium Access
    • Capsule 2: Importance of Brands Today
      Premium Access

  • Module 3BrandBuilding I

    3 Capsules 00:46:29

    • Capsule 1: Where do I come from?
      Premium Access
    • Capsule 2: What do I do?
      Premium Access
    • Capsule 3: What makes me different?
      Premium Access

  • Module 4BrandBuilding II

    2 Capsules 00:24:27

    • Capsule 1: For whom do I exist?
      Premium Access
    • Capsule 2: How am I as a person?
      Premium Access

  • Module 5BrandBuilding III

    2 Capsules 00:17:38

    • Capsule 1: Why does the brand struggle?
      Premium Access
    • Capsule 2: What do I value as a brand?
      Premium Access

  • Module 6Final Conclusions

    1 Capsules 00:05:03

    • Capsule 1: The Reason for the Brand's Existence
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Juan Jose Tirado Branding and Brand Purpose course teacher

Juan Jose Tirado

CEO - Brand Solutions

Juan José "Jota" Tirado is a specialist in advertising and the creation of successful communication strategies, with more than 20 years of experience. He has worked for national and international clients developing brands and successful projects winning awards for their results and effectiveness.

Since 2013 he is Director of the Peruvian Association of Advertising Agencies and is part of the "Patriots", Board of Directors of the incubator and accelerator of StartUps "Ynnovadores".

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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Benefits

Full access to course videos

Downloadable materials

Forum with other students

Certificate of Completion

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
  • Forever
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