Marketing

Community Management Course

Alejandro Salem - Communicator and expert in social networks

  • Intermediate
  • 24105 students
  • 4.7
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Online course description

The Community Manager is increasingly important in the digital transformation that all companies are currently facing, as it introduces the brand to the online world, as if it were a real person, with a defined personality and interacting constantly with the consumer.

What will I learn?

In this course you will learn how to create a successful social media strategy with content that engages your target audience. You will also learn how to manage a crisis, in case one appears. In addition, you will learn with Alejandro, the Introleable of Bembos, how to advertise on social networks that will have a transcendent impact on today's consumer and increase sales in your business or enterprise.

Who is it aimed at?

To recent graduates, entrepreneurs, community managers, interested and professionals in Digital Marketing.

Requirements

There is no requirement for this course. To be a Community Manager, it is recommended to exercise creativity (both creating and consuming content of all kinds) and empathy.

Content of the Community Management course

  • Module 1Whatare social networks?

    3 Capsules 00:13:30

    • Capsule 1: Introduction to the course
      Free View
    • Capsule 2: About social networks
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    • Capsule 3: What is the role of the Community Manager?
      Premium Access
  • Module 2Basic Tools

    5 Capsules 00:30:53

    • Capsule 1: CM Tour (Facebook)
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    • Capsule 2: The different types of content
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    • Capsule 3: New forms of content
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    • Capsule 4: What should I measure? Management indicators
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    • Capsule 5: Measurement tools
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  • Module 3OtherPlatforms

    5 Capsules 00:24:23

    • Capsule 1: Instagram
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    • Capsule 2: Instagram best practices.
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    • Capsule 3: Instagram Content
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    • Capsule 4: Instagram Analytics and Ads.
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    • Capsule 5: Do I enter TikTok?
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  • Module 4Startingyour strategy

    4 Capsules 00:33:51

    • Capsule 1: How do I design my strategy?
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    • Capsule 2: Content for more interaction
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    • Capsule 3: Channel Selection
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    • Capsule 4: Customer profiles: Buyer personas
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  • Module 5Connectingwith your audience

    2 Capsules 00:17:18

    • Capsule 1: Social listening - Gaining Confidence
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    • Capsule 2: Customer service: Do's and Don'ts
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  • Module 6Crisis Management

    4 Capsules 00:27:50

    • Capsule 1: Introduction: Destructive Potential of a Crisis
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    • Capsule 2: Anatomy of Crisis Management
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    • Capsule 3: Case Study: Crisis turned into an Opportunity
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    • Capsule 4: Conclusions
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Alejandro Salem teacher of the Community Management course

Alejandro Salem

Communicator and social media expert

She studied clinical psychology and worked for several years as Community Manager and Chief Creative Officer in the world of digital marketing. During this time, his greatest success was as CM of Bembos, in a campaign to transform the brand's communication that led to him being known as "The Introlleable" for his creative responses to the brand's followers. In recent years, Alejandro has worked in innovation, reputation and communication consulting for companies such as Scotiabank, Procter & Gamble and Scharff.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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Benefits

Full access to course videos

Downloadable materials

Forum with other students

Certificate of Completion

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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