Business

Course on How to achieve product validation in the market?

Taught by: Daniel Bonifaz - Co-founder and CEO - Kambista

  • Intermediate
  • 1955 students
  • 4.5
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Online course description

In this course, we will use the necessary tools to validate your business idea in the market. This process is called Product Market Fit. If in the first course you learned how to ask the right questions, in this course you will learn how to solve them.

What will I learn?

In this course you will learn all the steps to validate a business idea in the market. You will leave here with a clearer idea of how to test your minimum viable product with your first users and lay the foundations to scale.

Who is it aimed at?

This course is aimed at people who want to execute the business plan that they have already built through tools that allow them to have a successful market launch.

Requirements

Preferably, arrive with a Lean Canvas already finished and with all the desire to execute your business idea.

Course content How to achieve product validation in the market?

  • Module 1Introduction

    1 Capsules 00:01:07

    • Capsule 1: About the class
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  • Module 2 Assembleyour team

    2 Capsules 00:11:32

    • Capsule 1: Characteristics of the "Dream Team".
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    • Capsule 2: Vesting
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  • Module 3MarketSize Estimation

    4 Capsules 00:19:12

    • Capsule 1: Total Market Size (TAM)
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    • Capsule 2: Total Opportunity Size (TAO)
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    • Capsule 3: Total Immediate Immediate Opportunity Size (TIAO)
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    • Capsule 4: Minimum Success Criteria (MSC)
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  • Module 4Hearings

    2 Capsules 00:14:08

    • Capsule 1: Why hearings first?
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    • Capsule 2: Concept "Jobs to be done".
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  • Module 5TheBrand

    3 Capsules 00:11:19

    • Capsule 1: What is branding?
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    • Capsule 2: Logo and graphic identity
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    • Capsule 3: The Power of Storytelling
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  • Module 6MinimumViable Product(MVP)

    3 Capsules 00:11:03

    • Capsule 1: Wireframes vs Mockups
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    • Capsule 2: Minimum Viable Product Cycle
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    • Capsule 3: Get it right quickly and cheaply. Pivot Scenario
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  • Module 7How todesign a high impact pitch?

    2 Capsules 00:06:29

    • Capsule 1: The 4 Whys
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    • Capsule 2: Closing
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Daniel Bonifaz teacher of the course How to achieve product validation in the market?

Daniel Bonifaz

Co-founder and CEO - Kambista

Bachelor in Communications and Business Image, graduated from the Peruvian University of Applied Sciences (UPC) with 8 years of experience in commercial areas and Digital Marketing in different innovation consultancies. Co-founder and CEO of Kambista and business consultant. In charge of designing and implementing commercial and marketing strategies focused on user acquisition and loyalty, building trust and positioning the brand as one of the most relevant Fintechs in Peru.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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