Teacher: Mariana Ripoll - Marketing Manager - Ripley Perú - Ripley Perú
Co-certifies:
"Branding is one of the most used words by marketers. However, in many cases the term and its execution are not correct. Branding is the process of creating and managing the image of a brand so that it can endure in the minds of consumers. In addition, a market presence is established to attract and retain potential users, but this is not enough. You no longer need just a brand, you need Lovemarks.
In this course, you will learn from Mariana and Karla Merino Córdova. CEO & Project Lead-Ojo Humano, all about building Lovemarks through a key component: insights. You will learn the conceptualization and execution of this component.
In addition, you will be able to land and define brand strategies that transcend over time and generate a positive impact on potential consumers. On the other hand, you will understand in detail the insights gathering process.
4 Capsules 00:33:48
4 Capsules 00:26:42
3 Capsules 00:48:10
3 Capsules 00:30:14
3 Capsules 00:34:26
3 Capsules 00:25:09
3 Capsules 00:33:00
3 Capsules 00:20:21
4 Capsules 00:25:24
1 Capsules 00:01:41
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Marketing Manager - Ripley Perú - Ripley Perú
Senior Marketing Executive with extensive international experience leading teams at local and regional levels such as: Argentina, Ecuador, Colombia, Chile and Peru. Expert in strategic brand management, portfolio consolidation, new product launches, opening new markets and transmedia communication strategies.
She has worked as Marketing Director at JW Thompson Worldwive, Corporate Director of strategy and audiences at Yanbal International, and currently she is Marketing Manager at Ripley Peru.
*San Ignacio University will certify all NETZUN students.
USD
