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Marketing Courses

Build your brand

Marketing

Build your brand course

Taught by: Luciana Olivares - Founder - CEO of Boost

  • Basic
  • 8759 students
  • 4.5
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Online course description

In this course you will learn how to build your brand's DNA, based on Luciana Olivares' experience and everything she has learned throughout her career building different brands in the country.


 

What will I learn?

In this course you will learn how to define your purpose, define your values, what business you are in, positioning, personality and look and feel of your brand.

Who is it aimed at?

Aimed at people who want to build the brand DNA of their companies or ventures.

Requirements

There are no requirements to take the course, you just need to be eager to learn.

Content of the Build Your Brand course

  • Module 1Introduction

    3 Capsules 00:12:48

    • Capsule 1: Who am I and what do I do?
      Free View
    • Capsule 2: Brand DNA
      Premium Access
    • Capsule 3: Overview
      Premium Access

  • Module 2Brand PurposeToday

    2 Capsules 00:52:20

    • Capsule 1: We live in different times
      Premium Access
    • Capsule 2: Why a Purpose?
      Premium Access

  • Module 3BuildYour Brand

    6 Capsules 00:12:41

    • Capsule 1: Values
      Premium Access
    • Capsule 2: Business
      Premium Access
    • Capsule 3: Positioning
      Premium Access
    • Capsule 4: Look and Feel
      Premium Access
    • Capsule 5: Personality
      Premium Access
    • Capsule 6: Final recommendations
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Luciana Olivares teacher of the Building your brand course

Luciana Olivares

Founder - CEO of Boost

Executive with more than 20 years of experience in areas of marketing, strategy, content and digital transformation for leading companies in the national market. Recognized as one of the 100 most reputable executives in Peru for 4 consecutive years. I worked as Marketing Manager for BBVA Continental and as Strategy and Content Manager for Frecuencia Latina channel. Currently, I manage my brand accelerator Boost, my advertising agency Bold, its NGO Dress for Success and I am part of the board of Banco Pichincha.
Author of 4 marketing books. Winner of 3 Cannes Lions and Jury in the Entertainment category. Columnist in El Comercio, Gestión newspaper and SOMOS and G de Gestión magazines.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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Benefits

Full access to course videos

Downloadable materials

Forum with other students

Certificate of Completion

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Develop your skills with us

- 76%

BUY COURSE

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
  • Forever
Online education for your professional growth
Short courses applying the micro-learning methodology
Short classes (micro-learning)
Learn with concise courses lasting an average of 2 hours, subdivided into videos of up to 10 minutes.
  • Concise information on specific skills
  • Easier to learn and super practical
Lifetime access to our courses
Lifetime access
If you purchase a course or specialization, you will have lifetime access to the recorded content.
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  • Access your classes as many times as you want
Certified specializations with learning projects
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Project-Based Learning
All courses and specializations will have a final project so you can put your new skills into practice
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your courses
Upon completion of a course, you will need to pass an exam, and we will issue you a digital certificate that validates your skills.
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  • Improve your resume
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