Design and Creativity

Digital Creativity Course

Teaches: Alejandro Ditrolio - Executive Creative Director of Cheil Worldwide (Spain) - Good Rebels

  • Intermediate
  • 19763 students
  • 4.5
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Online course description

The transformation of companies in the digital world is undeniable. Businesses must have the ability to generate new ideas or concepts to make a difference over their competitors and to have a positive impact on consumers. The only way to make this difference is with digital creativity.

What will I learn?

In this course you will learn how to create a creative digital campaign, from its pillars and definitions, to its structure and execution.

 

In addition, you will learn to identify which have been the most outstanding projects in digital creativity, what impact they had on today's consumer and how you can apply their methods to your own business or entrepreneurship.

Who is it aimed at?

  • Recent Graduates

  • Marketing Professionals

  • Entrepreneurs

  • Publicists

  • Community Managers

Requirements

None! The level of knowledge that you will obtain is high, but it is not necessary to have previous technical knowledge, also take into account that the course refers to some topics that are in English.

Content of the Digital Creativity course

  • Module 1Introductionto Creative Advertising - Past, Present and Future

    5 Capsules 01:03:53

    • Capsule 1: Introduction
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    • Capsule 2: Advertising Tour - Part I: Necessity, Creativity
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    • Capsule 3: The 5 Commandments of Advertising
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    • Capsule 4: Advertising Path - Part II: Macro-segmentation
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    • Capsule 5: Advertising Path - Part III: Microsegmentation
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  • Module 2Advertising Principles

    2 Capsules 00:34:11

    • Capsule 1: Organization: How does an Agency work?
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    • Capsule 2: Brainstorming
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  • Module 3Pillarsof a Digital Creative Campaign

    3 Capsules 00:52:05

    • Capsule 1: Definition of the Concept
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    • Capsule 2: Golden Circle
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    • Capsule 3: The Insight
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  • Module 4Digital Creativity

    11 Capsules 03:19:16

    • Capsule 1: Introduction to Digital Creativity
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    • Capsule 2: Raspberry and Dandelion Theory
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    • Capsule 3: How is Digital Advertising divided today?
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    • Capsule 4: Most Effective Social Media Formulas - Part I
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    • Capsule 5: Most Effective Social Media Formulas - Part II
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    • Capsule 6: Dark Social
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    • Capsule 7: Brand Entertainment
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    • Capsule 8: Internet of Things
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    • Capsule 9: Data Experience
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    • Capsule 10: Bots
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    • Capsule 11: Farewell / End of the Course
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Alejandro Ditrolio Digital Creativity course teacher

Alejandro Ditrolio

Executive Creative Director, Cheil Worldwide (Spain) - Good Rebels

Executive Creative Director of Cheil Worldwide (Spain), with more than 15 years of career in multinational and independent agencies such as Leo Burnett, BBDO, MIG advertisement, Good Rebels, in Latam and Europe. Specialized in digital creativity, innovation and branded content, his career has been recognized with several awards over the last decade. 

 

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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