Human Resources

Internal culture and brand purpose course

Taught by: Ivan Quiñones - Digital Director - Métrica Perú

  • Intermediate
  • 5577 students
  • 4.6
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Online course description

How to build a solid and lasting organizational culture? Starting from the core, from the values and principles of the people, is the key to generate a consistent basis in the value proposition of any product or service, from the experience of our employees to the construction of an employer brand consistent with the purpose of the organization.

 

What will I learn?

In this course you will learn how to develop the brand purpose of an organization, understand the importance of having an internal culture based on shared values and build a communication plan to generate pride and desire to belong to the organization.

Who is it aimed at?

Executives, human resources managers and students.

Requirements

Be eager to learn and have the intention to transform your organization.

Course content Internal culture and brand purpose

  • Module 1Internal cultureand organizational experience

    6 Capsules 00:15:13

    • Capsule 1: Course vision
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    • Capsule 2: Importance and need for an internal culture
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    • Capsule 3: Evolution of the internal corporate culture
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    • Capsule 4: Axes and levels of organizational culture
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    • Capsule 5: Buyer persona: my new talents
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    • Capsule 6: Opportunities for improvement: SWOT and Service blueprint
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  • Module 2MyPurpose and Culture

    6 Capsules 00:16:16

    • Capsule 1: Importance of having a purpose
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    • Capsule 2: Golden circle
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    • Capsule 3: Purpose, vision and mission
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    • Capsule 4: Brand ladder: brand values and brand assets
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    • Capsule 5: Role of the Leader and Stakeholders
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    • Capsule 6: Management and agents of change
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  • Module 3Employerbranding: brand image

    4 Capsules 00:14:13

    • Capsule 1: Digital communication strategy for the organization
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    • Capsule 2: Content plan
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    • Capsule 3: Endomarketing
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    • Capsule 4: Social Behavior
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  • Module 4Cultural Transformation

    5 Capsules 00:11:39

    • Capsule 1: Horizontal Equipment
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    • Capsule 2: Feedback culture
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    • Capsule 3: Modern Workplace
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    • Capsule 4: Future thinking
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    • Capsule 5: Home office: challenges and opportunities
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  • Module 5Successfuloffboarding process

    5 Capsules 00:05:39

    • Capsule 1: Timely communication
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    • Capsule 2: Digital security
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    • Capsule 3: Final interview and references
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    • Capsule 4: Pleasant farewell
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    • Capsule 5: Farewell
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Ivan Quiñones teacher of the course Internal Culture and Brand Purpose

Ivan Quiñones

Digital Director - Métrica Perú

Strategic planning, marketing and digital communication consultant. Digital specialist with more than 9 years of experience in advertising agencies, educational institutions and public and private sector organizations. With studies in Advertising by Instituto Sise; postgraduate in digital marketing strategies by Universidad del Pacífico; UX and Service Design by Repensar Educativo and Behavioral Design by UTEC.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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Full access to course videos

Downloadable materials

Forum with other students

Certificate of Completion

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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