Human Resources

Organizational Culture Course: Experience and Internal Communication

Taught by: Ivan Quiñones - Digital Director - Métrica Perú

  • Basic
  • 15243 students
  • 4.6
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Online course description

How can an organization have a differential value proposal? Building a good employee experience, reflecting the internal culture and placing the employee at the center of the equation with a defined purpose, allows maximizing business opportunities for end customers.

What will I learn?

In this course you will learn how to build an attractive and reliable experience to generate a communication plan consistent with the culture of the organization, which will improve talent recruitment.

Who is it aimed at?

Executives, human resources managers and students.

Requirements

Be eager to learn and have the intention to transform your organization.

 

Content of the course Organizational Culture: Experience and Internal Communication

  • Module 1Conceptsand Objectives

    5 Capsules 00:15:52

    • Capsule 1: Welcome and course vision
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    • Capsule 2: SMART Objectives
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    • Capsule 3: Importance of internal culture
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    • Capsule 4: Employee-centered leadership
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    • Capsule 5: Types of Organizational Culture
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  • Module 2Candidate Experience

    4 Capsules 00:19:52

    • Capsule 1: Evolution of talent attraction
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    • Capsule 2: The New Skills of the HR Recruiter
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    • Capsule 3: Buyer persona
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    • Capsule 4: Cases
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  • Module 3EmployerBranding

    4 Capsules 00:28:21

    • Capsule 1: Brand purpose
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    • Capsule 2: Communicating my brand purpose
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    • Capsule 3: Making my internal culture visible
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    • Capsule 4: Benchmark
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  • Module 4DigitalAttraction and Acquisition Strategy

    4 Capsules 00:20:49

    • Capsule 1: Ecosystem and funnel
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    • Capsule 2: Content pillars
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    • Capsule 3: Audiences and Formats
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    • Capsule 4: Sources of recruitment
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  • Module 5KeyOpinion Leaders and Endomarketing

    4 Capsules 00:09:44

    • Capsule 1: Champions
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    • Capsule 2: Empowering my talents
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    • Capsule 3: Stakeholders
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    • Capsule 4: Amplification
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  • Module 6Onboarding

    4 Capsules 00:09:30

    • Capsule 1: The best welcome
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    • Capsule 2: Role of the leader in onboarding
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    • Capsule 3: Digital transformation
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    • Capsule 4: Summary and thank you
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Ivan Quiñones teacher of the course Organizational Culture: Experience and Internal Communication

Ivan Quiñones

Digital Director - Métrica Perú

Strategic planning, marketing and digital communication consultant. Digital specialist with more than 9 years of experience in advertising agencies, educational institutions and public and private sector organizations. With studies in Advertising by Instituto Sise; postgraduate in digital marketing strategies by Universidad del Pacífico; UX and Service Design by Repensar Educativo and Behavioral Design by UTEC.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.
Online education for your professional growth
Short courses applying the micro-learning methodology
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