Marketing
Artificial Intelligence

Customer Experience with Artificial Intelligence Course

Taught by: Marco Vives - Executive President Global Marketing Association - Peru

  • Basic to intermediate
  • 4388 students
  • 4.6
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Online course description

Are you taking full advantage of the potential of Artificial Intelligence to differentiate your organization and improve your customers' experience? Many organizations have yet to figure out how to effectively implement and manage AI in their Customer Experience strategy, leading to customers looking for other options based on the value and benefits they receive. This course will teach you how to improve your customers' experience with your brand by using Artificial Intelligence effectively.

What will I learn?

You will learn how to enhance the customer experience using Artificial Intelligence, from its implementation in your business to the optimization and measurement of results, addressing best practices and key tools to achieve a positive impact on customer satisfaction.

Who is it aimed at?

Workers, executives, entrepreneurs and students who wish to increase their level of knowledge and improve their company's sales through a memorable customer experience.

Requirements

Knowledge of Marketing and CX.

Content of the Customer Experience with Artificial Intelligence course

  • Module 1CXand AI Fundamentals

    3 Capsules 01:03:02

    • Capsule 1: Welcome to the course!
      Free View
    • Capsule 2: Marketing and CX
      Premium Access
    • Capsule 3: CX in physical, digital and AI environments
      Premium Access
  • Module 2Key Considerationsfor AI Application

    3 Capsules 00:25:21

    • Capsule 1: VoC and its benefits
      Premium Access
    • Capsule 2: How is CX managed?
      Premium Access
    • Capsule 3: CX and the first steps with AI
      Premium Access
  • Module 3CEMwith AI and Machine Learning

    3 Capsules 00:51:54

    • Capsule 1: EMF and the relationship with AI
      Premium Access
    • Capsule 2: The key alliance: CEM and Machine Learning
      Premium Access
    • Capsule 3: CX Management Steps
      Premium Access
  • Module 4IAin CX Management: Maps, Metrics and Challenges

    3 Capsules 00:30:49

    • Capsule 1: Customer Journey Map and its relationship with CX
      Premium Access
    • Capsule 2: Service Blueprint and CX Metrics
      Premium Access
    • Capsule 3: Challenges and Solutions in CX
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Marco Vives professor of the Customer Experience with Artificial Intelligence course

Marco Vives

Executive President Global Marketing Association - Peru

Marco Vives is a marketer by profession and specialist in Marketing, Employee Experience, Customer Experience and its tools, Design Thinking and Sales by different institutions (Google, UPB, UCSUR, ESAI, ROI MARKETING INSTITUTE, STORYEMOTION), managing to work with different companies in multiple areas and with entrepreneurs who wanted to take their idea to the next level where their main focus within all strategy and tactics is to generate a customer and employee experience that can impact in a positive way. He is currently Executive President of the Global Marketing Association Peru, leading the brand in order to generate a differential growth in LATAM. In addition, being GMA a reference in the field, we develop different professional topics such as endorsements, HyperMBA, Courses, etc.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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Downloadable materials

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Certificate of Completion

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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