Business

Design Thinking Course

Taught by: Amelia Hernández - Innovation Strategist - Opinno

  • Intermediate
  • 10388 students
  • 4.5
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Online course description

Design Thinking has emerged as one of the most relevant methodologies to help companies face digital transformation, but above all to be able to empathize with consumers and create experiences that generate real value for people. If Customer Experience is the new Marketing, Design Thinking is your secret weapon to succeed.

What will I learn?

You will learn the theory and practice of design thinking techniques, analyze divergent and convergent activities, explore new digital tools to bring them into the hybrid context.

Who is it aimed at?

General public, regardless of their discipline.

Requirements

None

Content of the Design Thinking course

  • Module 1Whystudy Design Thinking?

    4 Capsules 00:13:32

    • Capsule 1: Why is Design Thinking important?
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    • Capsule 2: What are the benefits of Design Thinking?
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    • Capsule 3: Who is Design Thinking for?
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    • Capsule 4: Why am I teaching this course?
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  • Module 2Whatis Design Thinking?

    8 Capsules 01:21:07

    • Capsule 1: How did it originate?
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    • Capsule 2: What is Design Thinking?
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    • Capsule 3: What is the methodology behind Design Thinking?
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    • Capsule 4: When should it be used?
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    • Capsule 5: How does it apply in real life? Case 1
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    • Capsule 6: How does it apply in real life? Case 2
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    • Capsule 7: How does it apply in real life? Case 3
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    • Capsule 8: Is it perfect?
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  • Module 3Shall we getdown to work?

    15 Capsules 02:39:27

    • Capsule 1: How to use post-its?
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    • Capsule 2: What is a canvas?
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    • Capsule 3: Case study
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    • Capsule 4: Empathizing
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    • Capsule 5: Empathizing - Observing
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    • Capsule 6: Empathizing - Listening
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    • Capsule 7: Empathizing - Buyer persona/archetypes
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    • Capsule 8: Empathize - Customer Journey
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    • Capsule 9: Define
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    • Capsule 10: Ideating
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    • Capsule 11: Ideating - Brainstorming
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    • Capsule 12: Ideate - "Yes, and..."
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    • Capsule 13: Ideating - Mashups
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    • Capsule 14: Prototyping and Testing
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    • Capsule 15: Summary
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  • Module 4Whatcomes next?

    1 Capsules 00:07:23

    • Capsule 1: Summary
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Amelia Hernandez, Design Thinking course teacher

Amelia Hernandez

Innovation Strategist - Opinno

Expert in developing strategies and methodologies focused on improving the customer or employee experience to help companies in their digital transformation. She has been a consultant for large international companies from Retail to Tourism, Pharma and Finance. At Good Rebels, she was a specialist in digital strategies and market research. Currently, she is Innovation Strategist and Marketing & Communication Project Leader at Opinno.
She holds a degree in International Relations from Brown University (USA). She has been trained in Customer Experience Design and Design Thinking by Ideo, Team Labs, University of Virginia and Foxize.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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Full access to course videos

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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