Human Resources

Service Design and Co-creative Ideation Course

Taught by: Priscila Williams - Head of Service Design at a Financial Institution

  • Intermediate
  • 2232 students
  • 4.6
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Online course description

In this course, you will learn how to approach professional challenges in an innovative way, focusing on the real needs of users. We will also learn about Design Thinking and Service Design, two relevant disciplines to improve processes, experiences and products focusing on the journeys and insights of our users.

What will I learn?

At the end of the course, the student will be able to: 

  • Learn to approach business and service challenges from a user-centered mindset and thinking as a designer (Design Thinking). 
  • Know the importance of thinking about user journeys to design processes or services that help solve real user needs.

Who is it aimed at?

Those interested in Service Design, Design Thinking and its methodologies of user understanding, experience mapping, ideation and prototyping.

Requirements

None.

Content of the course Service design and co-creative ideation

  • Module 1Introductionto Service Design

    3 Capsules 00:18:14

    • Capsule 1: Presentation
      Free View
    • Capsule 2: Service Design
      Premium Access
    • Capsule 3: Components to consider in Service Design
      Premium Access
  • Module 2DesignThinking and Context Understanding

    3 Capsules 00:22:04

    • Capsule 1: Design Thinking and its current relevance
      Premium Access
    • Capsule 2: Double Diamond Framework
      Premium Access
    • Capsule 3: Understanding phase
      Premium Access
  • Module 3User Understandingand Synthesis in Design Thinking

    3 Capsules 00:22:11

    • Capsule 1: Sensemaking and Information Synthesis
      Premium Access
    • Capsule 2: User Personas
      Premium Access
    • Capsule 3: Journey Maps
      Premium Access
  • Module 4Ideationand Prototyping in the Design Thinking Process

    3 Capsules 00:23:43

    • Capsule 1: Types of Innovation
      Premium Access
    • Capsule 2: Ideation Processes with Design Thinking
      Premium Access
    • Capsule 3: Prototyping in Design Thinking
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Priscila Williams lecturer of the course Service Design and Co-creative Ideation

Priscilla Williams

Head of Service Design in a Financial Institution

He holds a Master's Degree in Strategic Design and Management and specializes in Behavioral Economics and Service Design. He has more than 7 years of experience in Strategic Design focused on the Financial Industry in Mexico and New York. He started his career in NYC, where he collaborated with several Fintech Startups and the Neighborhood Trust Federal Credit Union. She was part of the Service Design & UX team at BBVA and collaborated in founding the CX area for the same bank. She is Co-Founder of Service Design Mexico and representative of the Service Design Network in Mexico. She currently works at Citibanamex, where she was UX Head and now she is the Service Design Area Leader, where she defines digital projects hand in hand with Business and Technology.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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Full access to course videos

Downloadable materials

Forum with other students

Certificate of Completion

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Develop your skills with us

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
  • Forever
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