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Marketing Courses

E-mail Marketing

Marketing

E-mail Marketing Course

Teacher: Miguel Cachay - CEO - Addconsulta

  • Intermediate
  • 25571 students
  • 4.5
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Online course description

Currently, it is extremely important and necessary for every company and/or enterprise to have an effective e-mail marketing strategy, as it helps to position any product or service through the online channel, enabling a great income of sales and achieving the objectives set.

What will I learn?

In this course you will learn how to carry out e-mail marketing campaigns focused on your product, service or company and how to use the best tools to reach your potential customer in the right way.

 

In addition, you will learn the basics of e-mail marketing, how to measure profitability for decision making and optimize the most important KPI's in any campaign that is carried out in the digital world using this successful tool.

Who is it aimed at?

  • Students

  • Marketing Professionals

  • Entrepreneurs

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the E-mail Marketing course

  • Module 1Basicsof E-mail Marketing

    11 Capsules 00:50:52

    • Capsule 1: What is E-mail Marketing?
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    • Capsule 2: Why E-mail Marketing?
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    • Capsule 3: Advantages of emailing
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    • Capsule 4: What is a Call to Action?
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    • Capsule 5: What is A/B Testing?
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    • Capsule 6: What is a Lead?
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    • Capsule 7: E-mail Marketing Cycle
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    • Capsule 8: Competitor Analysis
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    • Capsule 9: How to choose an E-mail Marketing platform?
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    • Capsule 10: Creating Mailing Lists
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    • Capsule 11: Personalized Shipments
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  • Module 2E-Mail Marketing Strategies

    7 Capsules 00:35:42

    • Capsule 1: Defining Objectives
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    • Capsule 2: Types of E-mails
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    • Capsule 3: E-mail Delivery Flow
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    • Capsule 4: Subscriber Acquisition - Data Base
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    • Capsule 5: Avoiding blacklists
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    • Capsule 6: Withdrawing the subscription
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    • Capsule 7: Legal Aspects of E-mail Marketing
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  • Module 3Newsletter Creationand Delivery

    5 Capsules 00:40:37

    • Capsule 1: Structure of an effective message
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    • Capsule 2: Knowing the Elements of E-mailing
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    • Capsule 3: Creation of the Newsletter
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    • Capsule 4: Better shipping schedules
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    • Capsule 5: Sending Mailings
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  • Module 4Optimizationof KPI's

    5 Capsules 00:48:35

    • Capsule 1: Key Performance Indicators (KPI's)
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    • Capsule 2: Platforms and Tools
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    • Capsule 3: Continuous Optimization
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    • Capsule 4: How to measure profitability?
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    • Capsule 5: Recommendations
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Miguel Cachay teacher of the E-mail Marketing course

Miguel Cachay

CEO - Addconsult

CEO at Addconsulta, an agency considered by ANDA as one of the three best digital companies. Specialist in Online Marketing and since 2007 works with major advertisers and marketing agencies in Peru.

He has worked with Hasbro, Diageo Peru, Volkswagen, Totoya, AJE, LG, Kraft Foods, Citibank, ESAN, Cineplanet, Movistar, Claro, among other clients. He teaches at ADEX and CENTRUM Católica.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.
Online education for your professional growth
Short courses applying the micro-learning methodology
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