Teacher: Alfredo De Paz - Head of Social - IPG Mediabrands - IPG Mediabrands
Co-certifies:
In an ever-changing market, where consumer behavior varies with the pace of technological innovation, speed of adaptation is key to survival. The differences between different products and services are becoming smaller and smaller, and copying is taking place at high speed.
This is how the customer experience becomes relevant in order to create a link between brand and consumer, to retain and build customer loyalty.
In this course you will learn how to accompany the customer in all phases of contact with your company and you will discover how to integrate this customer vision in all processes and management of an organization.
In addition, you will work on understanding tools and models capable of designing, measuring and controlling the customer experience in any organization.
2 Capsules 00:46:10
6 Capsules 02:08:27
2 Capsules 00:44:02
3 Capsules 00:52:38
4 Capsules 01:57:05
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Head of Social - IPG Mediabrands - IPG Mediabrands
Degree in Advertising and Public Relations from the Universidad Juan Carlos, and master's degree in digital marketing from the Universidad San Pablo CEU. He was a specialist in marketing and digital transformation projects at Good Rebels, where he has led digital projects for companies such as: BBVA, Movistar, Famosa, Imperial Tobacco, Corona, Mapfre, among others. His experience is focused on developing high performance teams and improving business indicators using innovation and technology as levers of success.
He directed the Good Rebels office in Peru, where he was in charge of positioning the company in the Peruvian market and developing new business tasks. He has been a professor at business schools such as IED, Carlos III University in Spain and the University of Piura in Peru.
*San Ignacio University will certify all NETZUN students.
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
US$ 2.90Previously US$ 15.00
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US$ 2.90 Previously US$ 15.00
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