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Marketing Courses

Online Loyalty

Marketing

Online Loyalty Course

Teacher: Iván Fanego - Founder - APPCRITIC

  • Intermediate
  • 22901 students
  • 4.5
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Online course description

Currently, there is a clear bias towards attracting new customers, as companies focus on selling more, making exclusive offers for newcomers and forgetting about loyal customers. That is why a loyalty-based strategy can be the solution. It is the key to sustained growth, profitability and a much more honest business. 

What will I learn?

In this course you will learn how to measure loyalty with practical examples, as well as a brief history of loyalty programs.

 

You will also learn about new trends in loyalty strategies. You will learn about gamification, and you will learn how to accurately calculate important metrics such as Customer Lifetime Value, among others.

Who is it aimed at?

  • Recent graduates

  • Marketing and Loyalty Professionals

  • Entrepreneurs

  • Entrepreneurs

  • Loyalty Managers

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the Online Loyalty course

  • Module 1Whatis Loyalty Based Management and why Loyalty programs could be a fraud?

    4 Capsules 01:00:36

    • Capsule 1: A Reflection on Customer Loyalty
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    • Capsule 2: What is Customer Loyalty (in a broad sense) and a historical perspective?
      Premium Access
    • Capsule 3: What is a loyalty program? Types. The best and the worst of loyalty programs.
      Premium Access
    • Capsule 4: Review and Final Reflection
      Premium Access

  • Module 2Whatwe talk about when we talk about Social Loyalty & Loyalty 2.0: The Future of Loyalty Programs

    6 Capsules 01:03:06

    • Capsule 1: Introduction: What happened?
      Premium Access
    • Capsule 2: The New Technological and Social Environment
      Premium Access
    • Capsule 3: Loyalty 2.0, 3.0 and beyond
      Premium Access
    • Capsule 4: The New Loyalty Benchmarks
      Premium Access
    • Capsule 5: How to conduct the strategic approach and (Re) Definition of a Loyalty Program in 2018.
      Premium Access
    • Capsule 6: New Models for Loyalty Management
      Premium Access

  • 3Gamification Module

    5 Capsules 01:06:50

    • Capsule 1: What is Gamification?
      Premium Access
    • Capsule 2: Gamification Success Stories
      Premium Access
    • Capsule 3: Gamification and Customer Loyalty
      Premium Access
    • Capsule 4: What has become of the fad of Gamifying everything?
      Premium Access
    • Capsule 5: A Loyalty Classic
      Premium Access

  • Module 4Loyaltyin B2B Environments

    3 Capsules 00:38:06

    • Capsule 1: Introduction: The main differences between B2B and B2C
      Premium Access
    • Capsule 2: Interviewing a Loyalty Professional
      Premium Access
    • Capsule 3: How to Design a B2B Loyalty Program: Reviewing a Real Proposal
      Premium Access

  • Module 5Measuring Loyalty

    6 Capsules 00:46:07

    • Capsule 1: Introduction
      Premium Access
    • Capsule 2: 5 Key Components for Loyalty Measurement
      Premium Access
    • Capsule 3: Net Promoter Score
      Premium Access
    • Capsule 4: Sizing the Loyalty Program
      Premium Access
    • Capsule 5: RFM
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    • Capsule 6: Cohort analysis and other measures of underwriting and usage
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  • Module 6 AnalyzingOnline Loyalty Programs

    4 Capsules 00:33:42

    • Capsule 1: My Nintendo
      Premium Access
    • Capsule 2: Amazon Prime
      Premium Access
    • Capsule 3: LEGO
      Premium Access
    • Capsule 4: Tools to Build Your Online Loyalty Program
      Premium Access

  • Module 7Trends, Future and Reflection

    2 Capsules 00:36:18

    • Capsule 1: Brief Overview
      Premium Access
    • Capsule 2: Final Reflection
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Iván Fanego teacher of the Online Loyalty Course

Iván Fanego

Founder - APPCRITIC

He holds a degree in Economics from the University of Salamanca and a Master's Degree in International Business Management, and has a background in web analytics, innovation and social media.

He has developed his career in companies such as ING, Good Rebels (formerly Territorio creativo), Vodafone, the Spanish Embassy in Bulgaria or Barceló Hotels, in positions of Digital Strategy, Business Analysis and Innovation.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

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  • Downloadable materials
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