Photography

Advertising Photography Course

Teaches: Alvaro Palacios - Advertising Photographer and Director of Photography - ICEBERG

  • Intermediate
  • 6789 students
  • 4.5
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Online course description

Advertising photography is in charge of creating images using different techniques and tools so that the photos are as attractive as possible to the public's eyes and help brands and our clients to boost their sales. 

What will I learn?

In this course you will learn the principles of lighting, camera programming, light intensity, lighting schemes and different techniques to take pictures. Not only with professional equipment, but also using the lighting resources you have at your disposal. You will also see the different methods of promotion that a photographer should have and the appropriate software for post-production of the photos.

Who is it aimed at?

  • Photographers who want to improve their photographic technique, improve the quality of their photographs and delve into the field of advertising.

Requirements

  • Basic Digital Photography

Content of the course Advertising Photography

  • Module 1Introduction

    2 Capsules 00:04:04

    • Capsule 1: Presentation of the course
      Free View
    • Capsule 2: Objectives and Course Summary
      Premium Access
  • Module 2Technical Equipment

    2 Capsules 00:11:04

    • Capsule 1: Camera, Lens, Lights and Tripod
      Premium Access
    • Capsule 2: Appropriate Software
      Premium Access
  • Module 3Basic Principlesof Lighting and Technique

    4 Capsules 00:14:17

    • Capsule 1: Camera Setting
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    • Capsule 2: Hard Light and Soft Light
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    • Capsule 3: Inverse Square Rule
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    • Capsule 4: Direction of Light
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  • Module 4Person Portrait

    4 Capsules 00:14:07

    • Capsule 1: Sports
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    • Capsule 2: Fashion
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    • Capsule 3: Corporate
      Premium Access
    • Capsule 4: Other Portrait Schemes
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  • Module 5Products

    4 Capsules 00:14:29

    • Capsule 1: White Background, Black Background
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    • Capsule 2: Wine
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    • Capsule 3: Beer
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    • Capsule 4: E-Commerce
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  • Module 6Exteriorsand Interiors

    3 Capsules 00:08:20

    • Capsule 1: Outdoor Photography
      Premium Access
    • Capsule 2: Indoor Photography
      Premium Access
    • Capsule 3: Night Photography
      Premium Access
  • Module 7Marketingand Promotion

    2 Capsules 00:09:55

    • Capsule 1: Social Networks
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    • Capsule 2: Personal Marketing
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Alvaro Palacios teacher of the course Advertising Photography

Alvaro Palacios

Advertising Photographer and Director of Photography - ICEBERG

Graduated with a degree in communication from the University of Lima, specializing in advertising photography with diplomas from the Centro de la Imagen, Toulouse Lautrec and IPAD. He currently works as director of photography and photographer at the creative agency ICEBERG, with which he has had the opportunity to work with brands such as Nike, Pacífico Seguros, Loreal, etc. He also works as a teacher in the faculty of communication at the University of Lima.           

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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