Teaches: John Zavala - Art Director - Lobo Art Direction Agenzy
Co-certifies:
In these 2 projects we will learn new workflows to make an advertising graphic.
We will start by learning how to use the channels tool and dodge and burn to perfect the selection of our masks, when we have the elements we will move on to understand how to balance the lighting and color of different photos to move on to retouching.
In the photo retouching stage, we will learn how to create smart masks with the Blend If tool, and understand how it is ideal for bringing out the highlights and shadows in photographs.
We will learn how to colorize an entire graphic using Photoshop's LUTS along with the editing process.
Finally, we will study how to highlight the details of our photo using high pass at different values, depending on the location of the details.
In this course you will learn the process of developing an advertising graphic and the new workflows that will enhance your performance as a designer or graphic artist when making a key visual, an advertisement, a matte painting or any graphic challenge that involves retouching.
2 Capsules 00:05:48
4 Capsules 00:43:17
9 Capsules 01:31:28
5 Capsules 00:19:30
6 Capsules 01:00:18
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Art Director - Lobo Art Direction Agenzy
Graphic designer and art director with more than 5 years of experience. He currently works as art director at Lobo Art Direction Agency, where he develops projects ranging from the development of the identity for new products to the creation of the advertising campaign thanks to his knowledge in retouching, 3d modeling and motion graphics.
As a passionate art director, he is always on the lookout for new knowledge to implement in his day-to-day work as a designer.
In 2017 his work was recognized by wacom and included within their gallery.
*San Ignacio University will certify all NETZUN students.
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
US$ 2.90Previously US$ 15.00
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US$ 2.90 Previously US$ 15.00
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