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Marketing Courses

Technological Foundations and Strategies

Marketing

Technology Fundamentals and Strategies Course

Taught by: David Lastra - Digital Channels Business Development Manager - Minsait - Minsait

  • Intermediate
  • 5284 students
  • 4.5
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Online course description

In an ever-changing market, where consumer behavior is changing at great speed driven by new technologies, adapting quickly is key to survival. In this context, knowing the available technologies, as well as the new trends in digital innovation, becomes a key factor in order to propose new strategies that allow us to adapt quickly to the changes demanded by the user.

What will I learn?

In this course you will learn about the current technological ecosystem available and essential to develop any successful digital marketing strategy.

 

In addition, you will learn the different concepts and technological solutions essential in day-to-day business and you will be able to identify and plan digital actions with different resources.

Who is it aimed at?

Entrepreneurs, Product Managers, Marketing and Communication Managers, E-Commerce Managers, Business Development Professionals and Relationship Marketing Managers. Please note that this course refers to some topics that are in English.

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Technological Fundamentals and Strategies Course Contents

  • Module 1Introductionto New Web Technologies

    3 Capsules 00:59:00

    • Capsule 1: Introduction
      Free View
    • Capsule 2: WEB Technology
      Premium Access
    • Capsule 3: Entrepreneurship, Collaborative and OpenSource Tools
      Premium Access

  • Module 2SocialCRM

    2 Capsules 00:34:16

    • Capsule 1: What do we understand by Social CRM and Social CRM Architecture?
      Premium Access
    • Capsule 2: SCRM Big Data
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  • Module 3Internetof Everything

    2 Capsules 00:39:52

    • Capsule 1: Wereables and Nearebles
      Premium Access
    • Capsule 2: Open Hardware
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  • 4Blockchain Module

    3 Capsules 00:57:59

    • Capsule 1: We are the Blockchain Generation
      Premium Access
    • Capsule 2: Blockchain in Different Industries
      Premium Access
    • Capsule 3: Blockchain in Different Industries (II)
      Premium Access

  • Module 5Methodology

    2 Capsules 00:29:12

    • Capsule 1: Planning
      Premium Access
    • Capsule 2: Agile
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

David Lastra professor of the course Fundamentals and Technological Strategies

David Lastra

Digital Channels Business Development Manager - Minsait - Minsait

Currently, he is Business Development Manager of Digital Channels at Minsait (Indra). He has previously been Digital IT Innovation Director & Partner at Good Rebels. He has more than 20 years of professional experience in the Internet sector linking his career to the implementation of different technological strategies applied to the world of digital marketing and business development.

He has also developed his professional career launching different StartUps as a founding partner (Adtriboo, Cinemavip, Rodemos) and as an advisor (Yocuido, Spacebee).  

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

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  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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