Business

Demand Generation Course

Teacher: Eduardo Rubio - Services Supervisor & Marketing Consultant

  • Basic
  • 97 students
  • 4.6
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Online course description

In this course we will learn the importance of having a demand generation strategy, which will allow us to generate a lasting interest in our products or services. To do this, first we will learn some concepts prior to a demand generation strategy, and we will identify the most important points of a brand building. In addition, we will learn how to build a buyer persona and, finally, we will learn how to use the customer's information and experience in a correct content strategy.

What will I learn?

Know the basics of demand generation and be able to initiate a demand generation plan.

Who is it aimed at?

General public, students, entrepreneurs and professionals.

Requirements

None.

Content of the Demand Generation course

  • Module 1UnderstandingDemand Generation

    3 Capsules 00:15:15

    • Capsule 1: Teacher's presentation
      Free View
    • Capsule 2: Demand generation
      Premium Access
    • Capsule 3: How to create a demand strategy?
      Premium Access
  • Module 2Brand Identity

    3 Capsules 00:17:12

    • Capsule 1: The importance of your brand
      Premium Access
    • Capsule 2: Do you know the elements of your brand?
      Premium Access
    • Capsule 3: Your brand over time
      Premium Access
  • Module 3Knowyour customer

    3 Capsules 00:14:16

    • Capsule 1: Your brand's relationship with the consumer
      Premium Access
    • Capsule 2: Consumer Relevance and Customer Journey Map
      Premium Access
    • Capsule 3: Build a Customer Journey!
      Premium Access
  • Module 4Content marketingand channel selection

    3 Capsules 00:16:15

    • Capsule 1: Content concepts and strategies
      Premium Access
    • Capsule 2: Demand Generation Outreach Methodologies
      Premium Access
    • Capsule 3: Communication channels and results monitoring
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Eduardo Rubio teacher of the Demand Generation course

Eduardo Rubio

Service Supervisor and Marketing Consultant

Eduardo Rubio is a Marketing graduate from the Universidad Peruana de Ciencias. Scrum Master with international certification issued by VMEdu Inc. He has studied graphic design at Toulouse Lautrec. He has participated in several Marketing and Business seminars at Centrum PUCP and has a diploma in Insurance Management at ESAN. He is currently a Service Supervisor at Pacifico Seguros, focused on customer experience and process generation. Additionally, he is a Marketing consultant for several companies in different sectors.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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Full access to course videos

Downloadable materials

Forum with other students

Certificate of Completion

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Develop your skills with us

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BUY COURSE

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
  • Forever
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