USD
Contact us at

Marketing Courses

Brand management for new and not-so-new ventures

Marketing

Brand management course for new and not-so-new ventures

Taught by: José Oropeza - Commercial Director - Impronta Research

  • Intermediate
  • 2880 students
  • 4.5
Start the course!

Co-certifies:

Online course description

In this online course you will learn how to build strong brands and metrics to measure your brand's performance in an industry.

What will I learn?

Your brand is your main asset, the name by which your consumers will remember you, in this course you will learn:

  • What is the brand building process? What indicators to measure?
  • Where do I invest in communication? Is all brand building paid for?
  • How to build brands efficiently?

Who is it aimed at?

People who have undertaken or want to undertake any business idea

Requirements

None.

Course content Brand management for new and not-so-new ventures

  • Module 1Introductionto the course

    3 Capsules 00:13:12

    • Capsule 1: Introduction to the teacher and course
      Free View
    • Capsule 2: The context today, is marketing more difficult?
      Premium Access
    • Capsule 3: Insufficient metrics...
      Premium Access

  • Module 2Whatdo we talk about when we talk about brand building?

    3 Capsules 00:11:01

    • Capsule 1: Marketing/Sales: 2 sides of the same coin
      Premium Access
    • Capsule 2: How and where are brands built?
      Premium Access
    • Capsule 3: New media classification
      Premium Access

  • Module 3BrandManagement Model

    4 Capsules 00:18:17

    • Capsule 1: Measuring the health of our brands
      Premium Access
    • Capsule 2: Explaining the Management Model
      Premium Access
    • Capsule 3: Brands don't live by communication alone...
      Premium Access
    • Capsule 4: Farewell to the course
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

José Oropeza teacher of the course Brand management for new and not-so-new ventures

José Oropeza

Commercial Director - Impronta Research

MBA from Centrum PUCP, Bachelor in Business Administration from Universidad de Lima and has a Postgraduate Degree in Marketing Management and Management of Commercial Teams from UPC. He has 20 years of experience leading Marketing, Business Intelligence and Market Research projects in leading companies in the Telecommunications, Information Technology, Insurance, Tourism and Hospitality and Market Research sectors, which has contributed to a comprehensive reading of the market and a correct interpretation of consumer behavior from different visions and realities.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.
Online education for your professional growth
Short courses applying the micro-learning methodology
Short classes (micro-learning)
Learn with concise courses lasting an average of 2 hours, subdivided into videos of up to 10 minutes.
  • Concise information on specific skills
  • Easier to learn and super practical
Lifetime access to our courses
Lifetime access
If you purchase a course or specialization, you will have lifetime access to the recorded content.
  • Access your classes anytime, without schedules
  • Access your classes as many times as you want
Certified specializations with learning projects
PREMIUM
Project-Based Learning
All courses and specializations will have a final project so you can put your new skills into practice
  • Put your new skills into practice
  • You will have feedback from mentors
  • Create a portfolio of projects, improve your resume.
Certified courses
Get certified upon approval
your courses
Upon completion of a course, you will need to pass an exam, and we will issue you a digital certificate that validates your skills.
  • Certificate with a unique code
  • Improve your resume
  • Boost your professional career