Google Adwords Course

Professional with more than 10 years of dedication to different areas of Digital Marketing. Combining agency, consulting and client work with a formative facet in different Universities and centers with teaching at master and specialization level. Currently, Beatriz works for DKV Seguros as Head of Performance Marketing, very focused on business results and the necessary activities to achieve them.

Previously, Beatriz assumed, since January 2018, the position of Performance Media Director at Performics, performance agency of Publicis Groupe, in charge of managing and coordinating the different Performance disciplines for the group's clients through strategies that take into account verticals such as SEO, SEM, Social Paid, Content, Affiliation or Display. Beatriz joined Performics a few years earlier, in 2016, with the role of Social Supervisor in charge of supervising the Social Paid Media team of Publicis Groupe and evolving this area at a time of rapid growth of the discipline.

In addition to working as a manager at DKV Seguros, Beatriz is a professor at different universities such as the Complutense University, ISDI, IED... and collaborates as an international speaker at universities such as the University of Piura in Peru. She is also certified by Google in Adwords, Analytics and Video Ads, by Facebook in Campaign Planning and Management and by Amazon in Planning and Display. And she has completed the Advanced Course in Programmatic and Data at IAB Spain.

In her previous stages at Grupo Publicis, she was responsible for the strategy, creation, optimization and analysis of all Social Paid campaigns in Territorio Creativo (currently Good Rebels) for Spain and Latam. Achieving success stories published by Facebook, Twitter and Google for brands such as Educo, Toyota, L'Oreal or MásMóvil.