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Growth Hacking: How to grow your digital business?

Marketing

Growth Hacking Course: How to grow your digital business?

Taught by: Alvaro Soriano - Head of Growth

  • Intermediate
  • 5959 students
  • 4.5
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Online course description

This course aims to lay the groundwork for growth hacking. First by understanding what a buyer persona is, how to build it, and why it is important to lay the groundwork for growth hacking. In addition, we will learn to identify if we are ready to pursue accelerated business growth, and how to do it in a more cost and time efficient way, and to have clarity on the most important metrics. In this sense, we will also learn how to segment our existing customers, and identify which strategies are the most appropriate to maximize the growth and profitability of this group. We also seek to internalize how key it is to have the least frictionless process for the client as the central axis of growth.

What will I learn?

You will learn the basics of Growth Hacking and some considerations for its application, the composition of acquisition and retention funnels, some customer acquisition and retention strategies. Finally, the main business metrics to make decisions in channels.

Who is it aimed at?

General public, interested in marketing, Ecommerce or Marketplaces.

Requirements

None

Content of the course Growth Hacking: How to grow your digital business?

  • Module 1Introductionto Growth Hacking

    3 Capsules 00:17:17

    • Capsule 1: Teacher's presentation
      Free View
    • Capsule 2: Growth Hacking and buyer personas
      Premium Access
    • Capsule 3: Validation of a business idea
      Premium Access

  • Module 2Acquisitionand retention funnels

    3 Capsules 00:15:42

    • Capsule 1: Funnel composition
      Premium Access
    • Capsule 2: Funnel of an app
      Premium Access
    • Capsule 3: Customer Retention
      Premium Access

  • Module 3Recruitmentand Retention Strategies

    3 Capsules 00:13:08

    • Capsule 1: Hooks towards product testing
      Premium Access
    • Capsule 2: Our customers as vendors
      Premium Access
    • Capsule 3: How to manage our client portfolio?
      Premium Access

  • Module 4Metrics

    3 Capsules 00:11:10

    • Capsule 1: Outreach and Acquisition Metrics
      Premium Access
    • Capsule 2: Business Metrics and Profitability
      Premium Access
    • Capsule 3: A/B Testing
      Premium Access

  • Module 5Challengesof E-commerce

    3 Capsules 00:19:29

    • Capsule 1: E-commerce
      Premium Access
    • Capsule 2: Challenges of digital startups
      Premium Access
    • Capsule 3: Customer Service
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Alvaro Soriano teacher of the course Growth Hacking: How to grow your digital business?

Alvaro Soriano

Head of Growth

Industrial engineer from the University of Lima, with experience in design and execution of product strategy, channels and sales segments, and recently in the technology industry with a more integral role on the entire commercial and growth strategy of the company. Alvaro has also worked in various industries such as commercial aeronautics, banking, BPO and technology, seeing in all these industries the commercial and growth strategy of the various leading companies in each sector in which he has been. In this last period, he has been able to see various tools, mechanisms and strategies to grow a business in a digital environment based on the attraction, retention and growth of our audiences (Drivers and Customers).

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

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  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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