Brand Development and Implementation Course

Marketing strategies and campaigns are currently being developed that impact consumer behavior towards brands. However, it is requested that these brands can build a more human relationship between consumers. Many campaigns and brands focus on transmitting erroneous messages, and with a brand purpose that does not last over time. This prevents them from becoming what every company wants: a lovemark.

In this course you will learn and see clear examples of innovation and purpose of brands that knew how to get the message to their potential consumers. You will also learn the main factors involved in building strong brands such as Nike, Apple, Amazon, among others. Finally, you will see the differences between a product and a brand, a mistake that many companies make. All this, from the hand of an expert in brand development with more than 20 years of experience as Juan José Tirado.