Production and Video

Introduction to Art Direction Course

Instructor: Romina Ortega - Art Director - Serendipia Producciones

  • Basic
  • 5319 students
  • 4.6
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Online course description

We watch movies or our favorite series and we observe that the elements of the costumes, props, sets, among others, have an aesthetic and narrative sense that tell us a story. Art direction is based on the design of all aspects that are part of the frame, a task that not only involves having decorative and plastic knowledge, but a deep awareness of what we want to convey. In this course, we will learn the basics of art direction and its main tools when approaching a photographic and audiovisual project.

What will I learn?

In this course you will learn to conceptualize and create an art direction proposal that includes everything necessary to design a photographic or audiovisual project. You will learn to think in images and propose aesthetic concepts that communicate beyond the visual. 

Who is it aimed at?

  • Students 
  • Plastic Artists
  • Designers
  • Publicists
  • Audiovisual Communicators

Requirements

  • Audiovisual language

Content of the course Introduction to Art Direction

  • Module 1Introduction

    3 Capsules 00:40:09

    • Capsule 1: Presentation
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    • Capsule 2: What is Art Direction?
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    • Capsule 3: Color
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  • Module 2Conceptualization

    2 Capsules 00:13:24

    • Capsule 1: Project Briefing
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    • Capsule 2: Concept of Art
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  • Module 3Art Folder

    5 Capsules 00:49:36

    • Capsule 1: Moodboard
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    • Capsule 2: References and Research
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    • Capsule 3: Character Design
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    • Capsule 4: Location Design, Scouting and Telemarketing
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    • Capsule 5: Assembly
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  • Module 4Photographic Proposal

    1 Capsules 00:08:35

    • Capsule 1: Atmosphere of Light
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  • Module 5Art Production

    2 Capsules 00:15:54

    • Capsule 1: Pre Production
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    • Capsule 2: Casting
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  • Module 6Final Project

    1 Capsules 00:08:48

    • Capsule 1: Artistic Direction Project
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Romina Ortega professor of the course Introduction to Art Direction

Romina Ortega

Art Director - Serendipia Producciones

She holds a degree in Audiovisual Communication from the Universidad de Lima, specializing in Audiovisual Production and Management. She has studied Architecture and Fiction Screenwriting at the University of Salamanca and is a graduate of the Taller de Altos Estudios de Dirección de Arte at EICTV (Cuba). Film Art Director in films such as "Sobredosis de Amor" and short films, nationally and internationally recognized. Among them, she won the award for "Best Production Design" for "Sheut" at the Sensus Film Festival (Russia).

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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