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Introduction to Web Analytics

Marketing

Introduction to Web Analytics Course

Taught by: Joseph Vargas - Digital Analytics Specialist

  • Intermediate
  • 2475 students
  • 4.5
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Online course description

Can you imagine understanding everything that happens on your website and generating more revenue? Analytics is a field of study that allows you to understand what can be measured on your website and, thus, with this data, you can make better decisions. This course is designed for anyone who is starting to generate revenue from the web environment, through a website or digital property, because with what you learn you will be able to know what kind of tool you need to implement, what the main indicators of digital analytics mean and how you should use all this information to be able to meet the business objectives you have mapped. In addition, with this course you will have basic knowledge of how to be more profitable in the digital ecosystem, using data as a starting point.

What will I learn?

You will learn about web analytics, its tools and its importance in the digital world, the main KPI's of the business model, some UX measurement tools and behavioral flows within websites.

Who is it aimed at?

Professionals and/or entrepreneurs starting business activities within the digital environment.

Requirements

None

Content of the course Introduction to Web Analytics

  • Module 1Webanalytics in the digital environment

    3 Capsules 00:17:24

    • Capsule 1: Teacher's presentation
      Free View
    • Capsule 2: The role of web analytics in business
      Premium Access
    • Capsule 3: Types of digital properties
      Premium Access

  • Module 2Webanalytics in digital marketing

    3 Capsules 00:19:02

    • Capsule 1: Main KPI's
      Premium Access
    • Capsule 2: Business models and matrices
      Premium Access
    • Capsule 3: The role of the dashboard in web analytics
      Premium Access

  • Module 3Google's Universal Web Analytics Tools

    3 Capsules 00:14:58

    • Capsule 1: Logic of main tools
      Premium Access
    • Capsule 2: Google Analytics and Data Studio
      Premium Access
    • Capsule 3: Google Tag Manager
      Premium Access

  • Module 4Dataculture in the user experience process (UX)

    3 Capsules 00:17:19

    • Capsule 1: Data-driven design
      Premium Access
    • Capsule 2: Heat map
      Premium Access
    • Capsule 3: Website loading speed in the analytics strategy
      Premium Access

  • Module 5Web Analyticsand Social Networking

    3 Capsules 00:17:51

    • Capsule 1: Importance of Analytics for Social Networks
      Premium Access
    • Capsule 2: Analytics for each phase of the Social Media Strategy
      Premium Access
    • Capsule 3: Social Media Crisis Plan
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Joseph Vargas teacher of the Introduction to Web Analytics course

Joseph Vargas

Digital Analytics Specialist

Joseph Vargas is a professional in Marketing from San Ignacio de Loyola University, with specialization in Esan in the branch of Digital Marketing and Analytics; and Agile Project Management. Professional with more than 4 years in App and Web Analytics in areas such as Applications, Digital Product and Digital Projects of Public investment, ensuring the fulfillment of business objectives based on data. In addition, he is certified in Growth Hacking by Fundación Telefónica, Scrum Fundamentals certification from Scrumstudy Institute and Google Marketing Platform in platforms such as Data Studio, Analytics and Ad Manager.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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