Taught by: Nicole Torres - Senior Digital Media Planner
Co-certifies:
Knowing the importance of YouTube as an entertainment and digital advertising platform is important for your business to exploit its tools and reach your target audience with a low investment but high performance. This course will review the types of targeting and ads available in the Google YouTube inventory according to the stage you want to attack with your business; whether you want to make yourself known, influence the purchase decision or generate a sale. In addition, success stories will be presented to help you learn how to put theory into practice. Finally, the main metrics offered by the free YouTube Analytics tool will be reviewed, and how they can help you make decisions to optimize the performance of your campaigns. At the end of the course, you will have the opportunity to develop a learning project (optional).
You will learn to identify the fundamental bases to launch a successful campaign on YouTube Ads, thanks to the creation of good visual content and a good segmentation strategy.
Entrepreneurs, marketing and advertising workers; people who want to leverage their visual content to reach a large number of users on the Google Partners network.
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3 Capsules 00:21:10
3 Capsules 00:33:10
3 Capsules 00:25:14
3 Capsules 00:17:57
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Senior Digital Media Planner
Nicole Torres Shuan is a marketer specialized in digital advertising, graduated from the Universidad Peruana de Ciencias Aplicadas (Peru). She has years of experience in the planning, implementation, optimization and reporting of various digital campaigns for different brands and industries in the market, including: Automotive (Mitsubishi, Fuso, Wigo Motors Dealership), Education (Universidad César Vallejo, Centro de Idiomas Pacifico), Real Estate (Senda, Cantabria) and State (Escuela Naval del Perú). He is also certified in Google Ads (Video, Shopping, Search and Display), Google Analytics, and Facebook Ads. Currently, she is a media planner at Grupo P, an integrated agency with a team specialized in creativity, traditional media, digital media and programmatic; and which also has participation in Ecuador.
*San Ignacio University will certify all NETZUN students.
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
US$ 2.90Previously US$ 15.00
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US$ 2.90 Previously US$ 15.00
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