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Marketing Courses

Market Research

Marketing

Market Research Course

Taught by: Luis Lodeiros - Profesor Posgrado - ESAN - ESAN

  • Intermediate
  • 11966 students
  • 4.6
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Online course description

In every successful company, information is needed to make the right decisions. Market research turns out to be the key element to achieve this information, according to the deadlines established by the people responsible for decision making, whether they are managers of large corporations or entrepreneurs.

What will I learn?

In this course you will learn all the ways to obtain information according to the different research techniques, the different sources that exist and the key concepts of qualitative and quantitative research.

In addition, you will learn how to conduct research fieldwork and how to present and interpret the results obtained.

Who is it aimed at?

  • Entrepreneurs

  • Entrepreneurs

  • Marketing Professionals

  • Interested in Insights collection

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the Market Research course

  • Module 1Whatis market research?

    3 Capsules 01:22:49

    • Capsule 1: What is market research?
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    • Capsule 2: Usefulness of Market Research
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    • Capsule 3: Introduction to types of research
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  • Module 2MarketResearch Processes

    3 Capsules 01:35:44

    • Capsule 1: Structure of a market research study
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    • Capsule 2: Sources of information
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    • Capsule 3: Secondary Investigations
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  • Module 3Quantitative Investigations

    4 Capsules 01:44:50

    • Capsule 1: Introduction
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    • Capsule 2: Observation
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    • Capsule 3: Primary Investigations
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    • Capsule 4: Sample selection
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  • Module 4Qualitative Investigations

    4 Capsules 01:12:04

    • Capsule 1: Introduction
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    • Capsule 2: In-depth interview
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    • Capsule 3: The Focus Group
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    • Capsule 4: Projective Techniques
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  • Module 5 Presentationof results

    2 Capsules 01:16:18

    • Capsule 1: Collection of information
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    • Capsule 2: Interpretation of results
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Luis Lodeiros professor of the Market Research course

Luis Lodeiros

Graduate Professor - ESAN - ESAN

Professor of Marketing at the Graduate School of ESAN and undergraduate at UPC. He holds a Master's Degree in Marketing and Sales from ESADE Business School. Postgraduate degree in International Business from London Metropolitan University. He has been a consultant for companies in Spain, Austria, Peru, Canada and Belgium.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.
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