Teacher: Luis Carlo Miranda - Senior Account Executive
Co-certifies:
Did you know that there is a modern branch of marketing that is oriented to obtain information from the environment for the benefit of your business? Marketing Analytics helps you to obtain information in real time or in the short term about internal and external factors that affect your company. In this course, you will learn what marketing analytics is and how to build an analytics strategy. In addition, you will have knowledge of where to obtain information from your environment to be able to structure and thus obtain data that contribute to the development of your business.
You will learn the basic concepts of marketing analytics, the valuable data to analyze and some statistical models.
University graduates and professionals in related careers who are interested in data management.
None
3 Capsules 00:17:10
3 Capsules 00:18:28
3 Capsules 00:19:43
3 Capsules 00:16:07
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Senior Account Executive
Luis Miranda has a Bachelor's degree in Communication Sciences with a major in Advertising and Public Relations, and has 7 years of professional experience, of which he has almost 5 years working with data, market research and mass consumption. She has worked with local, regional and international clients and has international experience. He has worked in Yanbal, in Commercial Intelligence and Innovation for the Strategic Sales area, currently he is a Senior Consultant in Kantar Worldpanel division, where he works with data every day to obtain information about how households consume in Peru. During his almost 5 years at Kantar, he has been able to work with the most important mass consumption companies in Peru.
*San Ignacio University will certify all NETZUN students.
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
US$ 2.90Previously US$ 15.00
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US$ 2.90 Previously US$ 15.00
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