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Marketing Courses

Marketing for Entrepreneurs

Marketing

Marketing Course for Entrepreneurs

Taught by: Luis Lodeiros - Profesor Posgrado - ESAN - ESAN

  • Intermediate
  • 11847 students
  • 4.5
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Online course description

Entrepreneurs have to take marketing into account, as it has different tools that must be used to achieve success. In addition, it is essential to know how to analyze and identify the different segments to which we are going to address, with market research techniques, competition assessment, pricing, among many others.

What will I learn?

In this course you will learn the latest market research techniques to develop your business with the best tools and be able to set prices, analyze your competition, and identify and analyze markets.

Who is it aimed at?

  • Students

  • Entrepreneurs

  • Professionals Interested in Marketing

  • Recent Graduates

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the Marketing for Entrepreneurs course

  • Module 1Whatis to be an Entrepreneur?

    4 Capsules 01:14:03

    • Capsule 1: What is being an Entrepreneur?
      Free View
    • Capsule 2: Phases in an Entrepreneurship Process
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    • Capsule 3: Types of Entrepreneurship I
      Premium Access
    • Capsule 4: Types of Entrepreneurship II
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  • Module 2Market Analysis

    3 Capsules 00:54:01

    • Capsule 1: Types of Research for Entrepreneurs
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    • Capsule 2: Valuation of potential buyers
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    • Capsule 3: Competitor Analysis
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  • Module 3NewProduct Launch

    5 Capsules 00:57:08

    • Capsule 1: The Value for the Consumer
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    • Capsule 2: Product Innovation
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    • Capsule 3: Design Thinking
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    • Capsule 4: Lean Startup
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    • Capsule 5: Validation Processes
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  • Module 4Capture Costs

    2 Capsules 00:14:19

    • Capsule 1: Pricing Techniques
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    • Capsule 2: Pricing Strategies
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  • Module 5Convenience

    4 Capsules 00:25:46

    • Capsule 1: Process of bringing the product closer to the consumer
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    • Capsule 2: Omni-channeling
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    • Capsule 3: E-Marketplaces
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    • Capsule 4: Sales
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  • Module 6Communication

    4 Capsules 00:38:50

    • Capsule 1: Communication Tools
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    • Capsule 2: Public Relations
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    • Capsule 3: Digital Marketing
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    • Capsule 4: Inbound Marketing
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Luis Lodeiros professor of the Marketing for Entrepreneurs course

Luis Lodeiros

Graduate Professor - ESAN - ESAN

Professor of Marketing at the Graduate School of ESAN and undergraduate at UPC. He holds a Master's Degree in Marketing and Sales from ESADE Business School. Postgraduate degree in International Business from London Metropolitan University. He has been a consultant for companies in Spain, Austria, Peru, Canada and Belgium.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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