Taught by: Flavia Posada - Bachelor in Marketing - Master in Digital Marketing & Ecommerce
Co-certifies:
Environmental problems are increasing and actions to improve the environment are growing and multiplying thanks to innovation. With this, there are organizations that are aware of this problem and are developing green marketing strategies with brands designed to improve the environment, in addition to adding a competitive advantage and a change in consumer perception.
In this course, you will understand what "green marketing" means today and its strategic planning: environmental strategies, environmental tactics and competitive advantage. It will also focus on the profile of the "green" consumer, his role and importance for the market and the organization. The importance of green marketing and its relationship with the brand image, the design of a marketing plan that generates value and the lowest possible impact will be analyzed. It ends with the successful experience of a local case.
To all people who wish to deepen their knowledge of green marketing: Students and professionals, as well as people who work in the marketing area.
Mainly marketing knowledge.
3 Capsules 00:08:08
3 Capsules 00:19:31
4 Capsules 00:35:30
2 Capsules 00:13:21
3 Capsules 00:27:35
2 Capsules 00:14:29
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Bachelor's Degree in Marketing - Master's Degree in Digital Marketing & Ecommerce
Degree in Marketing from the Universidad Peruana de Ciencias Aplicadas. She also has a Master's Degree in Digital Marketing & Ecommerce from OBS/University of Barcelona and another Master's Degree in Cultural Management from the University of Piura. She has worked in commercial positions in transnational pharmaceutical companies, as well as in real estate and customer service, in the latter with the development of loyalty programs. She has been working for 8 years as a university lecturer for several universities focused on Marketing related topics.
*San Ignacio University will certify all NETZUN students.
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
US$ 2.90Previously US$ 15.00
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US$ 2.90 Previously US$ 15.00
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