Teacher: Nancy Escribens - Country Manager Perú - Retail Marketing
The customer experience goes through a process that can and should be measured at each stage and these results contribute to the development and maintenance of a sustainable value proposition over time. It is not possible to evaluate and take corrective action on that which is not measured. This Customer Experience Metrics course will allow you to know and evaluate each stage of the customer journey map in their relationship with the brand, as well as identify analysis and management indicators to design a customer experience throughout the purchasing process.
You will identify analysis and management indicators to design a customer experience throughout the purchase process (Journey Map).
Professionals related to Marketing and commercial management. Entrepreneurs seeking to develop business opportunities, students and anyone interested in developing professionally in the field of Marketing Management focused on the customer.
Marketing basics
3 Capsules 00:22:51
3 Capsules 00:18:31
3 Capsules 00:33:48
3 Capsules 00:25:10
Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Country Manager Peru - Retail Marketing
Nancy Escribens, PhD in Global Business Administration, Bachelor in Business Administration from the University of Lima, Master in Marketing and Commercial Management, Professional Facilitator and Master Facilitator by the IFC - International Facilitators Community, Digital Transformation in EOI Spain, certified in agile methodologies, postgraduate courses in marketing, sales, advertising, senior management. With more than 35 years of experience, leading commercial management, with high performance teams in different environments. Professor of postgraduate courses in integrated marketing plan, strategic marketing, branding, strategic management, high impact presentations. Lecturer in several institutions
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
US$ 5.99Previously US$ 12.00
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US$ 5.99 Previously US$ 12.00
OFFER EXPIRES ON:
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