Marketing

Mobile Marketing Course

Taught by: Alberto Arellano - Online Business Manager - Sodimac Perú

  • Intermediate
  • 6518 students
  • 4.5
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Online course description

The online channel is increasingly relevant as the center of the Digital Ecosystem of our business, by 2020 it is estimated that 80% of online sales will be made through mobile devices and people interact every day more than 150 times with their mobile devices.

Brands must be present in a timely manner in each of these micro-moments of potential customers.

What will I learn?

In this course you will learn the importance of the role that mobile devices play in the day-to-day life of customers. You will learn how to carry out your strategy under the "Mobile First" motto, how to reach your users with the right message at the right time and how to measure the performance of your actions in the Mobile channel.

Who is it aimed at?

  • Recent graduates
  • Marketing professionals
  • Entrepreneurs
  • Entrepreneurs

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the Mobile Marketing course

  • Module 1Mobile360º

    3 Capsules 00:45:36

    • Capsule 1: Mobile Statistics
      Free View
    • Capsule 2: From E-Commerce to M-Commerce
      Premium Access
    • Capsule 3: Advantages of Mobile Commerce
      Premium Access
  • Module 2MobileFirst

    4 Capsules 00:37:08

    • Capsule 1: Mobile Applications and Technology
      Premium Access
    • Capsule 2: Mobile User Experience
      Premium Access
    • Capsule 3: Mobile Site versus APP
      Premium Access
    • Capsule 4: ASO versus SEO
      Premium Access
  • Module 3Engagementin Mobile

    2 Capsules 00:29:06

    • Capsule 1: Content for Mobile
      Premium Access
    • Capsule 2: Advertising and Media for Mobile
      Premium Access
  • Module 4Mobilefor Life

    2 Capsules 00:27:04

    • Capsule 1: Mobile Analytics
      Premium Access
    • Capsule 2: Mobile Success Stories
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Alberto Arellano professor of the Mobile Marketing course

Alberto Arellano

Online Business Manager - Sodimac Perú

Current Online Business Manager at Sodimac Peru. Executive with more than 13 years of work experience focused on E-Commerce business management. Industrial Engineer from Pontificia Universidad Católica del Perú, MBA from ESAN with specialization in Marketing and Sales.

Certified in Digital Analytics and Adwords by Google and certified in Digital Marketing, Social Media and E-Commerce for Your Business by Wharton Executive School, Certified in Scrum Master and Agile Team Facilitator at KLEER. He is a postgraduate lecturer in Digital Marketing courses and a speaker at national and international conferences on E-Commerce and Digital Marketing.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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Full access to course videos

Downloadable materials

Forum with other students

Certificate of Completion

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
  • Forever
Online education for your professional growth
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