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Monitoring, Digital Reputation & Crisis Management

Marketing

Monitoring, Digital Reputation and Crisis Management Course

Teacher: Iván Fanego - Founder - APPCRITIC

  • Intermediate
  • 3287 students
  • 4.5
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Online course description

Spontaneous customer feedback reflects how they really feel about your brand. You can draw value from comments and mentions to stay one step ahead of your competitors. Many only remember their online reputation and social media conversations when crises hit. Avoid waiting until the last minute to understand your customers.

What will I learn?

In this course you will learn what "Social Listening" is, what tools exist, how you can prevent crises, minimize their impact or, at least, learn from them. In addition, you will learn about the various tools, both free and paid, that may be ideal for your business, and you will learn how to use one of the most prestigious paid tools on the market.

Who is it aimed at?

  • Recent Graduates

  • Entrepreneurs

  • Marketing and Communication Professionals

  • Market Analysis Experts

  • Interested in Business, Communication and Marketing

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Contents of the course Monitoring, Digital Reputation and Crisis Management

  • Module 1Understandingsocial listening and the importance of data in online reputation.

    4 Capsules 00:49:32

    • Capsule 1: What is Social Listening?
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    • Capsule 2: Big Data and "Data without more".
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    • Capsule 3: Data Sources
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    • Capsule 4: Privacy and User Experience
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  • Module 2TheRole of Data in Social Listening

    5 Capsules 01:09:27

    • Capsule 1: Data, Anecdotes and Social Listening
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    • Capsule 2: Case: Volkswagen and the Crisis
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    • Capsule 3: Structured and Unstructured Data
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    • Capsule 4: A General Framework for Understanding Data Analysis
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    • Capsule 5: Extracting Value from Data: Data Storytelling
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  • Module 3Recreativeand Proactive Listening: How to Obtain and Add Value to the Community

    5 Capsules 01:02:18

    • Capsule 1: Types of Listening in Social Networks
      Premium Access
    • Capsule 2: How to Establish Listening Processes
      Premium Access
    • Capsule 3: Incorporating social knowledge into the product
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    • Capsule 4: Example: Real Estate Sector Analysis
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    • Capsule 5: Real-Time Marketing
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  • Module 4How toIdentify, Manage, Avoid and Learn from Reputational Crises

    3 Capsules 00:56:54

    • Capsule 1: How to Identify a Crisis from the Data
      Premium Access
    • Capsule 2: The Relationship between Profitability and Online Reputation: A Case Study
      Premium Access
    • Capsule 3: Alert System
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  • Module 5HowData Analysis and Visualization can help us improve our Online Reputation

    3 Capsules 00:30:52

    • Capsule 1: The Importance of Data Visualization
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    • Capsule 2: How to Choose the Right Graph
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    • Capsule 3: Graphs and Dashboards
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  • Module 6TheKey Tool for Social Listening

    3 Capsules 00:46:03

    • Capsule 1: When to choose a tool? Criteria for Choosing a Social Listening Tool
      Premium Access
    • Capsule 2: Sources of information for choosing a tool
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    • Capsule 3: Social Listening Forrester Wave
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  • Module 7 AnalyzingCases

    2 Capsules 00:31:19

    • Capsule 1: Gathering Hashtag Information
      Premium Access
    • Capsule 2: Extracting Value from Data: Analysis and Visualization
      Premium Access

  • Module 8Learningto use Brandwatch

    2 Capsules 00:26:53

    • Capsule 1: Brandwatch 1 Tutorial
      Premium Access
    • Capsule 2: Brandwatch 2 Tutorial
      Premium Access

  • Module 9Trendsand Challenges for Social Listening

    2 Capsules 00:21:56

    • Capsule 1: Review
      Premium Access
    • Capsule 2: Main Social Listening Challenges
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Iván Fanego lecturer of the course Monitoring, Digital Reputation and Crisis Management

Iván Fanego

Founder - APPCRITIC

He holds a degree in Economics from the University of Salamanca and a Master's Degree in International Business Management, and has a background in web analytics, innovation and social media.

He has developed his career in companies such as ING, Good Rebels (formerly Territorio creativo), Vodafone, the Spanish Embassy in Bulgaria or Barceló Hotels, in positions of Digital Strategy, Business Analysis and Innovation.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

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