Teacher: Eduardo Zani Tobalina - Account Manager in the digital area - Grupo El Comercio
Do you need to promote your business or product with digital advertising and you have doubts about how to start? This course will provide you with some essential tools to optimize your digital campaign according to your business objective. No deception, no fancy promises and no 'smoke and mirrors'. From a media analyst or digital planner to an entrepreneur with a new product or service, this course will allow you to know the key concepts to have a better field of maneuver in the pursuit of your digital objective in the short, medium and long term.
At the end of the course, the student will be able to: Identify digital performance options for the different objectives that are presented in the market, know the implementation tools of some digital platforms, language, terms and 'tips' for these campaigns to be successful while capturing it in an automated report.
Target audience: Students of Marketing, Communications, Advertising and related careers. Media analysts, digital marketing or digital positions in different agencies or companies. Entrepreneurs who want to know how digital strategies work.
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.
Account Manager in the digital area - El Comercio Group
Eduardo has a bachelor's degree in Communications from PUCP with a major in journalism. He started in the digital world as an editor in the sports newspaper El Comercio, learning about digital tools to maximize the reach of his journalistic notes. When he learned about Facebook and Google tools and their metrics, he simply knew that his course had to change. From that moment on, he trained, studied and worked on his learning, both theoretical and practical. He was SEO analyst at Sport newspaper in Spain, content manager at 121 Relación and is currently Account Manager in the digital area of El Comercio. He is in charge of optimizing the digital campaigns that are agreed with the different agencies and clients. Eduardo is also the creator of Zigzag, Digital Consulting,
Benefits
Full access to course videos
Downloadable materials
Forum with other students
Certificate of Completion
80.00
US$ 21.99Previously US$ 44.00
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US$ 21.99 Previously US$ 44.00
OFFER EXPIRES ON:
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