Marketing

Digital Marketing Plan Course

Taught by: Manuel Acevedo - Partner and Regional Director for Peru and Argentina - Brainstorm Marketing & Communications

  • Basic
  • 35763 students
  • 4.5
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Online course description

A Digital Marketing Plan consists of setting out the strategies and actions that a company develops in the digital channel and whose main goal is to achieve the objectives set at the beginning. However, it is essential to define what you want to achieve through this plan, to whom the communication will be directed and how the proposed actions will be carried out.

What will I learn?

In this course you will learn how to develop an integrated Digital Marketing Plan, from the basic definitions and tools, to the execution and planning of a work plan according to real objectives.

In addition, you will be able to deal with the different digital tools and strategies used in today's digital world.

Who is it aimed at?

  • Recent Graduates
  • Marketing Professionals
  • Entrepreneurs
  • Media Planners
  • Interested in Digital Marketing

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the Digital Marketing Plan course

  • Module 1Introductionto Digital Marketing

    2 Capsules 00:21:02

    • Capsule 1: Definition
      Free View
    • Capsule 2: Advantages, errors and consumption of the Internet
      Premium Access
  • Module 2Digital Tools

    4 Capsules 00:28:31

    • Capsule 1: ZMOT
      Premium Access
    • Capsule 2: Facebook and Instagram
      Premium Access
    • Capsule 3: Youtube, Snapchat and Pinterest
      Premium Access
    • Capsule 4: Social Trends
      Premium Access
  • Module 3Phasesof the Digital Marketing Plan: Part I

    6 Capsules 00:46:36

    • Capsule 1: External Analysis: The Traditional Consumer
      Premium Access
    • Capsule 2: External Analysis: The New Consumer
      Premium Access
    • Capsule 3: External Analysis: Benchmarking
      Premium Access
    • Capsule 4: External Analysis: Target Audiences
      Premium Access
    • Capsule 5: Internal Analysis
      Premium Access
    • Capsule 6: SWOT
      Premium Access
  • Module 4Phasesof the Digital Marketing Plan: Part II

    2 Capsules 00:31:42

    • Capsule 1: Purpose
      Premium Access
    • Capsule 2: Objectives
      Premium Access
  • Module 5Phasesof the Digital Marketing Plan: Part III

    2 Capsules 00:21:56

    • Capsule 1: Content Marketing Strategies
      Premium Access
    • Capsule 2: Content Marketing
      Premium Access
  • Module 6Phasesof the Digital Marketing Plan: Part IV

    7 Capsules 01:21:06

    • Capsule 1: Actions and Tactics: Part I - Building a Community
      Premium Access
    • Capsule 2: Actions and Tactics: Part I - Building a Community II
      Premium Access
    • Capsule 3: Actions and Tactics: Part I - Community & Content Manager
      Premium Access
    • Capsule 4: Actions and Tactics: Part II - Roles, Objectives and KPIs
      Premium Access
    • Capsule 5: Actions and Tactics: Part II - Brand Pillars
      Premium Access
    • Capsule 6: Actions and Tactics: Part II - New Formats
      Premium Access
    • Capsule 7: Actions and Tactics: Part III - Guidelines
      Premium Access
  • Module 7Phasesof the Digital Marketing Plan: Part V

    3 Capsules 00:44:51

    • Capsule 1: Web Analytics
      Premium Access
    • Capsule 2: Social Analytics
      Premium Access
    • Capsule 3: How to engage my customer?
      Premium Access

Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Manuel Acevedo Digital Marketing Plan course teacher

Manuel Acevedo

Partner and Regional Director for Peru and Argentina - Brainstorm Marketing & Communications

Partner and Regional Director of Digital Strategy for Peru and Argentina at Brainstorm Marketing & Communications. MBA at ESAN (Peru) with Double Degree at Iéseg School of Management (France). Diploma in Digital Marketing and Online Advertising at ESIC Business and Marketing School (Spain).

He has extensive experience in developing digital communication strategies for clients such as Lindcorp, Aruma, Cenfotur, Walon Sport, TEDxLima, Peugeot, among others.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
  • Certificate of Completion
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Online education for your professional growth
Short courses applying the micro-learning methodology
Short classes (micro-learning)
Learn with concise courses lasting an average of 2 hours, subdivided into videos of up to 10 minutes.
  • Concise information on specific skills
  • Easier to learn and super practical
Lifetime access to our courses
Lifetime access
If you purchase a course or specialization, you will have lifetime access to the recorded content.
  • Access your classes anytime, without schedules
  • Access your classes as many times as you want
Certified specializations with learning projects
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Project-Based Learning
All courses and specializations will have a final project so you can put your new skills into practice
  • Put your new skills into practice
  • You will have feedback from mentors
  • Create a portfolio of projects, improve your resume.
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your courses
Upon completion of a course, you will need to pass an exam, and we will issue you a digital certificate that validates your skills.
  • Certificate with a unique code
  • Improve your resume
  • Boost your professional career