Business

Principles of International Business Course

Taught by: Germán Eguiguren - Professor of International Project Development

  • Basic
  • 3976 students
  • 4.6
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Online course description

The course aims to provide an overview of the environment and variables for the development of international business, as well as to expose possibilities of analysis of markets and products for both exports and imports. It also seeks to encourage participants to generate international business opportunities to promote Peru's economic and social development.

What will I learn?

At the end of the course the participant will be able to know the basic aspects necessary to propose an international business idea, evaluating potential target markets and determining where there may be an opportunity for participation.

The most important topics are:

  • An analysis of the four industrial revolutions and their impact on international trade.
  • Globalization and the pattern of market internationalization.
  • The changing business context in the wake of the COVID19 pandemic.
  • Peru's most important trade agreements with the world.
  • Foreign trade strategies.
  • Analysis of the environment in target markets.
  • International internet business.
  • Peru's main trading partners.
  • The most attractive products and markets for Peru.

All these topics allow the participant to broaden his or her business vision to the world and understand the implications of the relationship of the factors to be taken into account.

Who is it aimed at?

It is aimed at all those people and companies that are interested in learning more about the environment and relevant factors to develop international business for both exports and imports.

Requirements

  • Basic knowledge of business administration and finance.
  • Use of digital tools for research (Internet).

Content of the Principles of International Business course

  • Module 1Introductionto International Business

    4 Capsules 00:31:36

    • Capsule 1: Presentation of the teacher and the subject matter
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    • Capsule 2: Industrial revolutions
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    • Capsule 3: Globalization and the pattern of internationalization
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    • Capsule 4: International business in the 2020 context vis-à-vis COVID-19
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  • Module 2PeruTrade Agreements

    3 Capsules 00:25:41

    • Capsule 1: The role of governmental institutions
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    • Capsule 2: Main Trade Agreements of Peru
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    • Capsule 3: International Trade Terminology and Incoterms®.
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  • Module 3ForeignTrade Strategies

    3 Capsules 00:27:58

    • Capsule 1: Knowing the target market
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    • Capsule 2: PESTAL analysis of the target market
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    • Capsule 3: International business via the Internet
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  • Module 4Competitivenessin the world

    4 Capsules 00:34:03

    • Capsule 1: Peru's main trading partners
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    • Capsule 2: Most attractive markets and products for Peru
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    • Capsule 3: What's new in Peru that's worth paying attention to
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    • Capsule 4: Conclusions
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Germán Eguiguren professor of Principles of International Business course

Germán Eguiguren

Professor of International Project Development

Throughout more than 25 years as a leader and commercial executive in several transnational companies in telecommunications, tourism, technology and transportation services, he has been able to successfully venture into cross-border business in Latin America, which has given him a broad perspective on international business, mainly in services. Also as a professor of International Project Development at UPC for more than two years, he has seen how Peru is developing in an interesting and attractive way in its internationalization of products and services, as well as being an attractive country for foreign investment in various areas, adding these companies and projects business and social value within Peru.

His academic background as an MBA with a degree in Marketing, has allowed him to specialize in international business with a holistic and structured vision, with a view to solving problems to add value to companies and society.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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