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Marketing Courses

Digital Advertising

Marketing

Digital Advertising Course

Taught by: Beatriz Calzada - Expert in Digital Marketing

  • Intermediate
  • 27538 students
  • 4.6
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Online course description

The digital world is constantly changing, updating and transforming. Therefore, it is essential to master the digital tools more used by users, and thus offer and promote any product or service to potential customers.
Digital advertising is one of the key pieces in any business or enterprise. Currently, the transition of users from platform to platform is massive, and it is increasingly necessary the presence of brands in different digital media.

What will I learn?

In this course, you will learn the most used digital advertising formats today, such as Facebook, Twitter, Instagram, LinkedIn and YouTube.

In addition, you will be able to make effective decisions for the evaluation of investment in different media, guaranteeing the success of your business or venture.

Who is it aimed at?

  • Recent Graduates
  • Entrepreneurs
  • Marketing Professionals
  • Community managers
  • Media Planners

Requirements

None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the Digital Advertising course

  • Module 1Theconcept of digital advertising

    2 Capsules 00:13:42

    • Capsule 1: The data
      Free View
    • Capsule 2: Some concept to understand the industry
      Premium Access

  • Module 2Apractical example: advertising at the service of the user

    4 Capsules 00:25:56

    • Capsule 1: Definition of search
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    • Capsule 2: Display definition
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    • Capsule 3: Definition of affiliation
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    • Capsule 4: Definition of social
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  • Module 3Media consumptionand advertising

    3 Capsules 00:41:56

    • Capsule 1: What was the pre-Covid consumer like?
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    • Capsule 2: Post-COVID Consumer
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    • Capsule 3: Post-COVID Media Consumption
      Premium Access

  • Module 4Fundamental Concepts

    4 Capsules 00:26:21

    • Capsule 1: Social Networks: Organic vs. Paid Traffic
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    • Capsule 2: Hawkers Case: Keys to Success
      Premium Access
    • Capsule 3: Key Concepts
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    • Capsule 4: Performance versus Branding
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  • Module 5SocialMedia Formats

    10 Capsules 01:50:25

    • Capsule 1: Characteristics of Social Media Advertising
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    • Capsule 2: Facebook Formats
      Premium Access
    • Capsule 3: Instagram Formats
      Premium Access
    • Capsule 4: Route through Facebook & Instagram Ads
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    • Capsule 5: Twitter Formats
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    • Capsule 6: Route through Twitter Ads
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    • Capsule 7: Linkedin Formats
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    • Capsule 8: Route through Linkedin Ads
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    • Capsule 9: TikTok Formats
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    • Capsule 10: Other Formats
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  • Module 6Segmentationin Social Networks

    4 Capsules 00:25:55

    • Capsule 1: Segmentation Models
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    • Capsule 2: New segmentation models: Data Base
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    • Capsule 3: New segmentation models: Web, app or ad interactions
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    • Capsule 4: Special locations
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  • Module 7Non-social formats

    1 Capsules 00:09:02

    • Capsule 1: Non-social formats
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  • Module 8Advanced Measurement

    6 Capsules 00:38:02

    • Capsule 1: Advanced Measurement
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    • Capsule 2: Origin of measurement
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    • Capsule 3: Pixels
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    • Capsule 4: User Traceability
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    • Capsule 5: Customer Journey
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    • Capsule 6: Attribution models
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Beatriz Calzada, Digital Advertising course teacher

Beatriz Calzada

Digital Marketing Expert

Professional with more than 10 years of dedication to different areas of Digital Marketing. Combining agency, consulting and client work with a formative facet in different Universities and centers with teaching at master and specialization level. Currently, Beatriz works for DKV Seguros as Head of Performance Marketing, very focused on business results and the necessary activities to achieve them.

Previously, Beatriz assumed, since January 2018, the position of Performance Media Director at Performics, performance agency of Publicis Groupe, in charge of managing and coordinating the different Performance disciplines for the group's clients through strategies that take into account verticals such as SEO, SEM, Social Paid, Content, Affiliation or Display. Beatriz joined Performics a few years earlier, in 2016, with the role of Social Supervisor in charge of supervising the Social Paid Media team of Publicis Groupe and evolving this area at a time of rapid growth of the discipline.

In addition to working as a manager at DKV Seguros, Beatriz is a professor at different universities such as the Complutense University, ISDI, IED... and collaborates as an international speaker at universities such as the University of Piura in Peru. She is also certified by Google in Adwords, Analytics and Video Ads, by Facebook in Campaign Planning and Management and by Amazon in Planning and Display. And she has completed the Advanced Course in Programmatic and Data at IAB Spain.

In her previous stages at Grupo Publicis, she was responsible for the strategy, creation, optimization and analysis of all Social Paid campaigns in Territorio Creativo (currently Good Rebels) for Spain and Latam. Achieving success stories published by Facebook, Twitter and Google for brands such as Educo, Toyota, L'Oreal or MásMóvil.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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BENEFITS

  • Full access to course videos
  • Downloadable materials
  • Forum with other students
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