Marketing
Artificial Intelligence

Tiktok Ads with Artificial Intelligence Advertising Course

Diego Lara - Growth Marketer at Kia Peru

  • Basic to intermediate
  • 3061 students
  • 4.8
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Online course description

This course will guide you to launch your first paid campaign on TikTok, helping you to increase your brand visibility or improve your sales. You will learn how to define your advertising objectives to achieve your business goals; as well as how to identify your target audience using artificial intelligence. Also, we will explore the key elements to create an effective ad, integrating artificial intelligence in every step of the development. Finally, you will be introduced to the interpretation of advertising metrics and the configuration of the Tiktok Pixel to launch conversion campaigns.

What will I learn?

You will learn how to create effective TikTok Ads campaigns, setting clear objectives, segmenting your audience, and using tools such as artificial intelligence and the TikTok pixel to optimize your results.

Who is it aimed at?

Professionals, entrepreneurs, startups, students and the general public, interested in learning more about digital advertising or launching a project on the Internet. 

Requirements

Facebook Business Manager

Content of the course Advertising in Tiktok Ads with Artificial Intelligence

  • Module 1Objectivesand Estimates in Tiktok Ads

    4 Capsules 00:47:15

    • Capsule 1: Welcome to the course!
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    • Capsule 2: Business objectives and budget estimation
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    • Capsule 3: Applying AI for performance estimation
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    • Capsule 4: Objectives in Tiktok Ads
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  • Module 2Audience Segmentationin Tiktok

    4 Capsules 00:45:09

    • Capsule 1: Target audience profiling
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    • Capsule 2: Using iA to know your audience
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    • Capsule 3: Creating audiences of interest
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    • Capsule 4: Lookalikes or Similar Audiences
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  • Module 3Advertisingand Campaign Launching

    4 Capsules 00:56:57

    • Capsule 1: Standards and Benchmarking in Tiktok
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    • Capsule 2: Ads and formats in Tiktok
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    • Capsule 3: Creating an AI ad for Tiktok
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    • Capsule 4: Implementing in Tiktok Ads Manager
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  • Module 4Measurementand optimization of results

    4 Capsules 00:36:32

    • Capsule 1: Metrics vs KPI's
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    • Capsule 2: Review and interpretation of results
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    • Capsule 3: Analyze your data and results with AI
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    • Capsule 4: Actions for a launched campaign
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  • Module 5Conversion Campaignswith the Tiktok Pixel

    4 Capsules 01:06:28

    • Capsule 1: Tiktok Pixel and Measurement
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    • Capsule 2: Google Tag Manager and applications
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    • Capsule 3: Installation of the Tiktok pixel with GTM
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    • Capsule 4: Launching a conversion campaign
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Diego Lara teacher of the course Advertising in Tiktok Ads with Artificial Intelligence

Diego Lara

Growth Marketer at Kia Peru

Publicist specialized in digital marketing from the Toulouse Lautrec School in Lima Peru, with experience in branding and performance campaigns. He is certified in Meta Blueprint Media Planning, Google Ads, Google Analytics and Scrum. He has helped brands such as Kia, the municipality of Lima, Wong, Metro, Cálidda, among others in the planning, implementation and optimization of digital advertising campaigns. In addition, he has been a teacher in digital specialization centers and invited speaker for the Ministry of Production (PRODUCE). Currently, he works as Growth Marketer / Hacker at Kia, one of the most important automotive companies in the country, which is represented by Astara Peru.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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