Creative techniques for innovation course

The course consists of 6 modules with 11 capsules, in which we will develop the techniques most used by large innovative companies. These creative techniques will allow you to create ideas for the development of new products, services, processes and incremental development of existing ones. The effective applicability of these techniques has generated in large companies the development of disruptive products in the market. In module 1, we will make a brief summary of the course and share with you the digital tools available for the development of creation and co-creation. In module 2, we will address the two most recommended brainstorming methods and in module 3, two very efficient creativity models for small and large teams. In module 4, we will learn two creativity methods ideal for the incremental development of products and services, and in module 5, the recognized ideation method of Design Thinking, as well as the question design method, which is widely used for the development of business strategies. Finally, we will conclude the course with a student ideation project.

In this course, you will learn to use different creative techniques that will allow you to create more innovative ideas to develop products, services, processes and even new business models, as well as to find the best solutions to the problems posed as a single user or in a collaborative way between groups of any size.