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Transmedia Storytelling

Marketing

Transmedia Storytelling Course

Teacher: Eduardo Prádanos - CEO and Chief Creative Officer - FLUOR Lifestyle - FLUOR Lifestyle

  • Intermediate
  • 12781 students
  • 4.5
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Online course description

In the 21st century we have more and more opportunities to communicate: websites, social networks, events and games. But do we really do it well? Storytelling is a unique opportunity to learn, from one of the greatest international experts, how to tell a good story today.

What will I learn?

In this course you will learn how to articulate a story, campaign or message in different media, bearing in mind the qualities of each one. In addition, you will learn detailed case studies and internalize a methodology to be able to do it yourself. 

Who is it aimed at?

  • Students
  • Professionals
  • Entrepreneurs
  • Entrepreneurs

Requirements

  • None! The level of knowledge you will obtain is high, but no previous technical knowledge is required.

Content of the Transmedia Storytelling course

  • Module 1Introductionand Methodology

    2 Capsules 01:00:30

    • Capsule 1: Introduction to the course and methodology to be used
      Free View
    • Capsule 2: Getting into Concepts
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  • Module 2Analysisof "Aguila Roja" and "El Barco".

    3 Capsules 00:40:19

    • Capsule 1: Case 1 analysis
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    • Capsule 2: Case 2 Analysis
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    • Capsule 3: Conclusions of Both Cases
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  • Module 3 TheFigures of the Transmedia Producer and the Transmedia Storyteller?

    3 Capsules 00:24:14

    • Capsule 1: What is and what is not a Transmedia Producer and a Transmedia Storyteller?
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    • Capsule 2: Common Problems (Cons)
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    • Capsule 3: But it's worth it (Pros)!
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  • Module 4SYFY's 10th Anniversary Analysis

    1 Capsules 00:18:41

    • Capsule 1: 10th Anniversary of SYFY (Case 3)
      Premium Access

  • Module 5Methodologyfor the Creation of Transmedia Storytelling Projects

    1 Capsules 00:17:53

    • Capsule 1: The Method
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  • Module 6How toApproach a Creative Process

    1 Capsules 00:25:43

    • Capsule 1: Project Analysis
      Premium Access

  • Module 7Analysisof The Zone Interactive Storytelling Game

    1 Capsules 00:22:47

    • Capsule 1: Project Analysis (Case 4)
      Premium Access

  • Module 8Analysisof the Comic '100 crises of a new dad'.

    1 Capsules 00:09:30

    • Capsule 1: Project Analysis (Case 5)
      Premium Access

  • Module 9AudiovisualInnovation Case Analysis

    1 Capsules 00:10:26

    • Capsule 1: Project Analysis (Case 6)
      Premium Access

  • Module 10AVariety of Examples

    1 Capsules 00:11:10

    • Capsule 1: Latest Examples
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  • Module 11Conclusionsand End of Course

    1 Capsules 00:21:33

    • Capsule 1: Learning + Color Boxes
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Eduardo Prádanos professor of the Transmedia Storytelling course

Eduardo Prádanos

CEO and Chief Creative Officer - FLUOR Lifestyle - FLUOR Lifestyle

Eduardo is one of the people who has helped create more Transmedia projects in Spain, since the beginning of the first Transmedia Producer in Spain (Play TV - Globomedia Group) in 2009, where he participated in the development of transmedia strategies for 'Águila Roja' (TVE) and 'El Barco' (Antena 3).

He is a professor of New Media at the prestigious Escuela Internacional de Cine y TV de Cuba (EICTV), which is considered one of the most important entities in the world for audiovisual creators. He has worked for more than 100 brands and projects, always from the perspective of social, creative or strategic innovation, such as Movistar+, ING, El Corte Inglés, Hyundai, NBC Universal, Calle 13, SYFY, Pescanova, AMC Networks, Sephora or Fundación Everis, among others.

Get certified and boost your career

On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

About the institutions

Netzun - online courses
Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
San Ignacio University certifies our courses
San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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