Marketing

Visual Merchandising Course: POS experience

Taught by: Alfredo Yong - Retail Director Peruvian Association of Visual Merchandising VIME

  • Basic
  • 2622 students
  • 4.7
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Online course description

This course seeks to provide the basic theoretical notions related to the discipline of Visual Merchandising, demonstrating it as a visual communication tool and as a commercial strategy. We will deepen the Visual Merchandising techniques to plan, organize, design and execute a commercial space, in order to generate a good brand image and achieve a better shopping experience at the point of sale.

What will I learn?

  • What is Visual Merchandising (Application, Functions)
  • Point-of-Sale Strategies (Layouts, Product Placement, Merchandising)
  • Point-of-Sale Furniture (Functions, Types, Location)
  • Importance of Color (Color Theory, Color Perception, Psychology)
  • The Showcase and Exhibits (Types, Design, Focal Points)
  • Commercial Signage (Strategies, POP Material)
  • Lighting (Function, Types)
  • Retail Campaigns (Presentation, Processes)
  • VM KPIS (VM Metrics)
  • Point-of-Sale Experience Training

Who is it aimed at?

  • Entrepreneurs and business owners of any commercial establishment.
  • Students of architecture, art, design, marketing who want to learn and/or specialize in Visual Merchandising.
  • Store managers, salespeople, stockers.
  • Marketing professionals, designers and architects who wish to update their knowledge on Visual Merchandising.
  • Independent specialists, visual merchandisers 


 

Requirements

None. No previous knowledge of architecture, interior design, visual merchandising or other similar methodologies is required.

Content of the course Visual Merchandising: POS Experience

  • Module 1Introductionto Visual Merchandising

    3 Capsules 00:07:07

    • Capsule 1: Presentation
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    • Capsule 2: Definition
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    • Capsule 3: Roles and Responsibilities
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  • Module 2Strategies

    7 Capsules 01:03:02

    • Capsule 1: Space Distribution
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    • Capsule 2: Furniture
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    • Capsule 3: Product Exposure
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    • Capsule 4: Colors
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    • Capsule 5: Signaling
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    • Capsule 6: Showcases and Focal Points
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    • Capsule 7: Lighting
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  • Module 3Environment

    3 Capsules 00:27:18

    • Capsule 1: Point-of-Sale Campaigns
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    • Capsule 2: KPI's
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    • Capsule 3: Experience Generator
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Final examTo obtain your course pass certificate, you will have 2 attempts per day to pass a multiple-choice exam with more than 70%.

About our expert

Alfredo Yong, teacher of the course Visual Merchandising: Experience at the POS

Alfredo Yong

Retail Director Peruvian Association of Visual Merchandising VIME

Bachelor of Science in Marketing from Florida Metropolitan University, specializing in Visual Merchandising and Retail Design. He has 16 years of experience in the retail industry and retail services. He worked as Visual Manager at Macys department store (USA) and as Visual Merchandising Product Manager at Oechsle department store (Peru). Teacher of Commercial Space Design, Stands and Showcases at Universidad de Ciencias y Artes de América Latina (UCAL) and Instituto San Ignacio de Loyola (ISIL). Exhibitor in seminars, lectures and trainings related to Visual Merchandising and Shopping Experience for various fields of the retail industry at national and international level.

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On behalf of Saint Ignatius University
Optional certificate template for our course*San Ignacio University will certify all NETZUN students.

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