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Specialization in Ecommerce

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5406 students
US$ 7.90
(US$ 30.00)

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Co-certifies:

Duration of the specialization:
48 hours (videos, exercises and practice)
Specialization includes:
11 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of San Ignacio University

    • About specialization

    Currently, e-commerce is gaining relevance, as it is becoming one of the preferred ways of buying and selling for consumers worldwide. This method not only uses websites or online platforms, but also tools such as social networks to connect with the customer and facilitate transactions.  

     

    Netzun has developed this specialization focused on digital business, considering all the advantages offered by the online world. At the end of this specialization, you will learn the steps to develop your e-commerce, including a marketing plan from scratch, the management of digital platforms, measurement indicators for sales, among other topics.

     

    At the end of your courses, you will have the opportunity to put into practice what you have learned through an integrative project (optional).

    This specialization includes:11 courses

    With this specialization you will learn to:

    • To manage the key concepts of e-commerce.
    • Develop a digital marketing plan from the beginning, considering the concepts and aspects of it.
    • Use digital marketing strategies and tools within e-commerce.
    • Recognize the different stages a buyer goes through to acquire a product/service.
    • Identify the right channels to develop an Internet sales strategy.
    • Identify the right digital platforms to invest in to achieve better sales results.
    • Develop a unique personality for your brand or business.
    • Identify metrics for your business in order to make strategic decisions and improve sales.
    • Create a website and online store from scratch using WordPress and Shopify platforms.
    • Identify the most convenient platforms to import and export products in different marketplaces.

    Requirements

    • None.

    Other benefits of specialization

    • Mentor responsible for the review of learning projects and integrative project (upon request)

    • Downloadable materials for each course.

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: The first steps of eCommerce for my business

    You will learn the basics of ecommerce, its main aspects such as the sales plan and sales channels. In addition, you will learn some strengthening strategies and the basics of conversion marketing.

    Course 2: Digital marketing plan from scratch

    In this online course you will learn the concepts and tools to develop the perfect digital marketing plan for a company, product or service.

    Course 3: Digital Marketing Strategies in ecommerce

    You will learn the dynamics of digital marketing within ecommerce, knowing its tools and the application of some strategies.

    Course 4: Channels and platforms for your first e-commerce

    You will learn how to select the right channels to develop and measure your digital sales strategy, considering the different stages a user goes through to make a purchase.

    Course 5: Digital Advertising

    In this online course you will learn the most used digital advertising formats today to ensure the success of your business or venture.

    Course 6: Content Marketing

    In this online course you will learn how to establish a content strategy with content pillars ad hoc to your business plan.

    Course 7: KPI's in online sales

    You will learn to identify the right KPIs for the business and have mechanisms to measure them in order to improve the effectiveness of e-commerce.

    Course 8: What to measure in my e-commerce with Google Analytics?

    You will learn tips and tricks to know which are the main indicators that will help you make strategic decisions to improve the "Pain Points" of an e-commerce.

    Course 9: Create your website easily with Wordpress

    You will learn how to create a website with WordPress on your own server, taking advantage of existing plugins to customize it.

    Course 10: How to build a Shopify store from scratch

    You will learn how to build an online store from scratch with Shopify, achieving an automated digital sales channel to receive customers and sell.

    Course 11: How to import products and sell through marketplaces

     

    In this online course you will learn what you should know before importing a product and how you should present your offer to the different marketplaces.

    The teachers of this Specialization

    Evaluation system

    - Course evaluation: each course requires passing an exam. 

    - The exam is a 10-question multiple-choice quiz, which lasts 15 minutes. A minimum of 70% of correct answers is required to pass (2 attempts every 24 hours).

    - Each course will have a learning project (not mandatory).

    - Evaluation of the specialization: by passing all the exams of each course. There is an integrative project (not mandatory).

    We provide a certificate for each course or specialization

    On behalf of Netzun and San Ignacio University
    Optional certificate template for our course
    *REFERENCE IMAGES

    About the institutions

    Netzun - online courses
    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
    San Ignacio University certifies our courses
    San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

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    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
    • Forever and ever