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Specialization in Facebook Ads and Google Ads

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1876 students
US$ 7.90
(US$ 30.00)

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Co-certifies:

Duration of the specialization:
19 hours (videos, exercises and practice)
Specialization includes:
10 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of San Ignacio University

    • About specialization

    The two most important platforms in digital marketing and paid advertising, but which one is the best to invest in pay-per-click advertising?

     

    Through this specialization you will learn the necessary knowledge to create campaigns and get the most out of them. To do so, we will start with the question: How do they differ, how do they work, for which objectives and types of marketing strategy is one or the other more convenient, among other topics.

    This specialization includes:10 courses

    With this specialization you will learn to:

    • You will learn how to set objectives, define the investment, segment your audience, distinguish when an ad is creative and finally, know some key aspects in the interpretation of metrics within a campaign on Facebook and Instagram.
    • You will learn how to create campaigns according to the maturity level of your brand to be competent against others, understand real-time results while performing automated actions and create remarketing campaigns to increase sales.
    • You will learn how to optimize Facebook campaigns in real time, according to the results obtained and achieve the ROI of your business.
    • You will learn how to create an advertising account, where you will understand how Google Ads works, its settings, results and search optimization towards effectiveness and profitability in a digital campaign.
    • You will learn to identify the functions of Google Search, its fundamentals divided into 3 blocks: Keywords, Campaign Structure and Quality Score, ad generation, search campaign optimization and best practices for a landing page.
    • You will learn how to save time and automate actions by means of other platforms, programs and services that Google makes available to us.
    • You will learn how to identify the basics to launch a successful campaign on YouTube Ads, thanks to the creation of good visual content and a good segmentation strategy.

    Requirements

    None

    Other benefits of specialization

    • Mentor responsible for the review of the learning projects and integrative project.

    • Downloadable materials for each course.

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: Digital Advertising

    In this online course you will learn the most used digital advertising formats today to ensure the success of your business or venture.

    Course 2: Advertising media strategy

    In this online course you will learn about paid, earned and owned media to strengthen your brand positioning.

    Course 3: Facebook Business Manager

    You will learn how to create and manage Facebook and Instagram ads to maximize the performance of your campaigns, understanding how to structure them, segment audiences and analyze key metrics.

    Course 4: Facebook Ads Intermediate

    In this online course you will learn how to create Facebook Ads campaigns according to the maturity level of your brand in order to be competent in front of the others.

    Course 5: Advanced Facebook Ads

    In this online course you will learn how to optimize Facebook campaigns in real time, according to the results obtained and achieve the ROI of your business.

    Course 6: Facebook Ads: How to create a retargeting strategy

    In this online course you will learn about the basics of Facebook Ads, the benefits of the Facebook pixel and how to create engaging ads.

    Course 7: Introduction to Google Ads

    In this online course you will learn agile tools that allow you to identify the key variables of your innovative business.

    Course 8: Google Ads Intermediate

    In this online course you will learn how to plan search advertising campaigns in Google Ads.

    Course 9: Google Ads Advanced: Commands and Functions

    In this online course you will learn how to use advanced Google Ads features and panels.

    Course 10: Introduction to YouTube Ads

    In this online course you will learn how to identify the fundamental basics to launch a successful YouTube Ads campaign.

    The teachers of this Specialization

    Evaluation system

    - Course evaluation: Each course requires passing an exam. 

    - The exam is a 10-question multiple-choice quiz, which lasts 15 minutes. A minimum of 70% of correct answers is required to pass (2 attempts every 24 hours).

    - Program evaluation: By passing all the exams of each course.

    We provide a certificate for each course or specialization

    On behalf of Netzun and San Ignacio University
    Optional certificate template for our course
    *REFERENCE IMAGES

    About the institutions

    Netzun - online courses
    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
    San Ignacio University certifies our courses
    San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

    Become a Specialist with us!

    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

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    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
    • Forever and ever