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Specialization in Sales Management with Artificial Intelligence

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Co-certifies:

Duration of the specialization:
44 hours (videos, exercises and practice)
Specialization includes:
18 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of San Ignacio University

    • About specialization

    Sales is a key pillar in the development of a business. Today it is not only about presenting a product, but also about offering effective solutions to real problems, understanding the needs of the client or prospect, negotiating and achieving effective communication.

     

    The objective is to close the sale successfully and satisfactorily for both parties, but it is important to be clear about the investment of time and resources that will be used for this closing, for which a budget must be prepared. 

     

    This specialization seeks to provide a comprehensive overview of the entire sales process, from how to start the sale to techniques for optimizing the process and finally, budgeting. In addition, you will learn the best practices for recruiting, training and building high-impact sales teams.

     

    Finally, you will integrate artificial intelligence to automate, analyze data and close sales more effectively.

    This specialization includes:18 courses

    With this specialization you will learn to:

    • Use the necessary tools to perform as a strategic salesperson and equipped with the best tools to achieve an optimal and successful sales process.
    • Manage the most important aspects to consider to have an optimal B2B Sales Management, knowing the needs of the market, the product, the processes, the current life cycle and the management of various Management Indicators.
    • Create ways on how to find your leads digitally, create and align marketing campaigns to generate more sales, and implement a free CRM to manage your leads.
    • Design a comprehensive Inbound Marketing plan for the e-commerce of any product or company by applying various tactics and tools.
    • Manage the process and effective techniques to generate power, influence and conviction in clients, as well as strategies to strengthen the relationship with clients.

    Requirements

    Excel Basics and it is recommended to start the courses sequentially for easy understanding. 

    Other benefits of specialization

    • Mentor responsible for the review of learning projects and integrative project (upon request)

    • Downloadable materials for each course.

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: Fundamentals and Applications of Artificial Intelligence

    You will learn the basics of artificial intelligence and its application in various contexts.

    Course 2: Introduction to Sales Management

    You will learn the most important aspects to consider in order to have an optimal B2B Sales Management, knowing the market needs, the product, the processes, the current life cycle and the management of several Management Indicators.

    Course 3: Introduction to sales budgeting

    You will learn the basics of creating a sales budget.

    Course 4: Sales techniques with a digital approach

    You will learn how to find your leads digitally, create and align marketing campaigns to generate more sales, use LinkedIn messaging to sell more, implement a free CRM to better manage your leads and build an automated pipeline to measure all your results.

    Course 5: Highly effective communication for selling

    You will learn to communicate strategies and solutions in an assertive, affective and effective way in different sales platforms, using a friendly and human language.

    Course 6: Impact Negotiation

    You will learn effective techniques and concepts to generate power, influence and conviction in customers, in order to strengthen your relationship with them and build customer loyalty.

    Course 7: Sales Coaching: Developing the Salesperson in You

    You will learn to identify the characteristics of a modern digital salesperson, as well as the uses and new habits of the digital customer, distinguishing the phases of the sales process where you will apply the strategies for digital prospecting and basic closing techniques.

    Course 8: Get your customer's yes with consultative sales

    You will learn the techniques, hacks and procedures to close sales, understand the needs of your interlocutor and be able to determine if it is a customer you want to serve or not.

    Course 9: Artificial Intelligence in B2B Consultative Sales

    You will learn the key processes of the consultative selling model and discover how AI can streamline each stage, from identifying needs, to presenting solutions and effectively closing sales, all in order to build a relationship of trust with the customer that is sustained over time.

    Course 10: Effective sales force management

    You will learn sales force management strategies and how to apply them.

    Course 11: Optimization of Sales Funnels

    You will learn how to develop a strategy through Sales and Service Funnels, which will allow you to build a long-term relationship with your customers, as well as a constant, personalized and dynamic presence.

    Course 12: Prospecting in a digital environment

    You will learn the most effective strategies to locate potential customers through digital media, increasing the rate of new customer generation.

    Course 13: Sales Data Analysis with Artificial Intelligence

    You will learn how to perform sales data analysis using AI, including how to do descriptive, predictive and prescriptive analytics. We will also teach you from scratch how to effectively create and manage a database in Excel.

    Course 14: Automate your commercial strategy with AI

    You will learn how to use AI tools to automate and optimize all stages of sales management, enabling sales and marketing professionals to manage and enhance their processes more efficiently, from prospecting to closing sales.

    Course 15: Artificial Intelligence for Effective Sales

    You will discover how artificial intelligence can transform sales processes in your business. You will learn how to use AI to optimize operations and increase your sales through practical applications and easy-to-use tools. In addition, I will guide you on how to implement AI and show you in which situations it is better not to use these tools.

    Course 16: Effective Presentations with Artificial Intelligence

    You will learn how to create powerful presentations quickly and easily, using artificial intelligence to structure your ideas, generate relevant content, design visually appealing slides and adapt everything to the needs of your audience.

    Course 17: The first steps of eCommerce for my business

    You will learn the basics of ecommerce, its main aspects such as the sales plan and sales channels. In addition, you will learn some strengthening strategies and the basics of conversion marketing.

    Course 18: Inbound Marketing for E-Commerce

    In this online course you will learn how to design and implement an Inbound marketing strategy applied to e-commerce.

    The teachers of this Specialization

    Evaluation system

    - Course evaluation: Each course requires passing an exam. 

    - The exam is a 10-question multiple-choice quiz, which lasts 15 minutes. A minimum of 70% of correct answers is required to pass (2 attempts every 24 hours).

    - Each course will have a learning project (not mandatory).

    - Evaluation of the specialization: By passing all the exams of each course.

    We provide a certificate for each course or specialization

    On behalf of Netzun and San Ignacio University
    Optional certificate template for our course
    *REFERENCE IMAGES

    About the institutions

    Netzun - online courses
    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
    San Ignacio University certifies our courses
    San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

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    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

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    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
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