USD
Contact us at

Specialization in Growth Marketing

  • FROM ZERO TO ADVANCED
BESTSELLERS

4.8

1751 students
US$ 4.90
(US$ 20.00)

OFFER EXPIRES ON:

0 :

Dias

00 :

Hrs

00 :

Mins

00

Segs
Buy now!

Co-certifies:

Duration of the specialization:
32 hours (videos, exercises and practice)
Specialization includes:
8 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of San Ignacio University

    • About specialization

    Currently, to launch a campaign or product, we must not only use traditional marketing strategies, but we must also seek the minimum possible investment to test the product in a small market in the shortest possible time, focusing on experimenting with various actions and obtaining data, users and future customers. 

     

    That is the role of the growth marketer or growth hacker, an expert in digital marketing, who constantly tests, experiments, measures results, uses tools such as Inbound Marketing, SEO, Google Analytics and databases among others to develop comprehensive strategies for organic and/or paid acquisition, and then, measure the key KPIs of the campaigns. 

     

    In this Specialization, the most important aspects of the functions and knowledge that a growth hacker should handle will be integrated. At the end of the Specialization, you will have the opportunity to develop an Integrating Project (optional).

    This specialization includes:8 courses

    With this specialization you will learn to:

    • Identify the basics of Growth Hacking and considerations for its application, the composition of acquisition and retention funnels, as well as customer acquisition and retention strategies.
    • Differentiate the advantages and role of the Customer Journey in entrepreneurship and organizations, the steps to perform a Customer Journey and the Service Blueprint.
    • Manage Google and keywords, through the basics of SEO and then start measuring them.
    • Differentiate the fundamental concepts associated with SEO, how Google and Keywords work and identify some complementary actions to measure them.

    Requirements

    •  Basic Excel

    Other benefits of specialization

    • Mentor responsible for the review of learning projects and integrative project (upon request)

    • Downloadable materials for each course.

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: Growth Hacking: How to grow your digital business?

    In this online course you will learn the basics of Growth Hacking and some considerations for its application.

    Course 2: Become obsessed with your target and create memorable experiences

    In this online course you will learn some tools to connect with your customer and achieve results.

    Course 3: Customer Journey Analysis

    In this online course you will learn the definition, advantages and role of Customer Journey in entrepreneurship and organizations.

    Course 4: How to attract prospects and convert them into customers?

    In this online course you will learn applicable techniques to attract prospects to your business and convert them into customers.

    Course 5: E-mail Marketing

    In E-mail marketing you will learn how to carry out campaigns focused on your company using the best tools to reach your potential customers.

    Course 6: Marketing Analytics

    In this online course you will learn what Marketing Analytics is and how to build an analytics strategy.

    Course 7: Power your website with SEO

    In this online course you will learn how to position your website well in Google, and thus sell and project a better image to potential customers.

    Course 8: Introduction to Web Analytics

    In this online course you will learn about web analytics, its tools and its importance in the digital world.

    The teachers of this Specialization

    Evaluation system

    - Course evaluation: each course requires passing an exam. 

    - The exam is a 10-question multiple-choice quiz, which lasts 15 minutes. A minimum of 70% of correct answers is required to pass (2 attempts every 24 hours).

    - Each course will have a learning project (not mandatory).

    - Evaluation of the Specialization: by passing all the exams of each course. There is an integrative project (not mandatory).

     

    We provide a certificate for each course or specialization

    On behalf of Netzun and San Ignacio University
    Optional certificate template for our course
    *REFERENCE IMAGES

    About the institutions

    Netzun - online courses
    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
    San Ignacio University certifies our courses
    San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

    Become a Specialist with us!

    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

    - 76%

    BUY SPECIALIZATION

    US$ 4.90Previously US$ 20.00

    OFFER EXPIRES ON:

    0 :

    Dias

    00 :

    Hrs

    00 :

    Mins

    00

    Segs
    Add coupon

    Forever and ever

    Develop your skills with us

    - 76%

    BUY SPECIALIZATION

    US$ 4.90 Previously US$ 20.00

    OFFER EXPIRES ON:

    0 :

    Dias

    00 :

    Hrs

    00 :

    Mins

    00

    Segs
    Add coupon

    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
    • Forever and ever