USD
Contact us at

Employer Branding Specialization

  • FROM ZERO TO ADVANCED
BESTSELLERS

4.8

1549 students
US$ 4.90
(US$ 20.00)

OFFER EXPIRES ON:

0 :

Dias

00 :

Hrs

00 :

Mins

00

Segs
Buy now!

Co-certifies:

Duration of the specialization:
18 hours (videos, exercises and practice)
Specialization includes:
6 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of San Ignacio University

    • About specialization

    Netzun has developed this specialization to understand that if a company is clear about its purpose and its organizational culture, it should know how to use them to its benefit; since both can be a powerful hook to attract, retain talent, make the company a good place to work, among others. 

     

    At the end of the specialization, you will be able to use the basics of marketing in the positioning and management of the brand within an organization and make people feel proud to work in it, considering key aspects such as purpose, culture, strategy, leadership and transcendent work in the strategies that you are going to propose. 

     

    At the end of your courses you will have the opportunity to put into practice what you have learned through an integrative project (optional).

    This specialization includes:6 courses

    With this specialization you will learn to:

    • To understand the importance of marketing in the relationship between companies and their markets.
    • Manage the concept and characteristics of meaningful work: the transcendence of actions.
    • Differentiate between the concepts of development and retention.
    • Interrelate the concepts of: purpose, culture, strategies and leadership within an organization.

    Requirements

    • None!

    Other benefits of specialization

    • Mentor responsible for the review of learning projects and integrative project (upon request)

    • Downloadable materials for each course.

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: Employee Experience: What is it and what does it feel like?

    At the end of the course, the student will be able to be aware of the value that people have during the journey of serving customers and enjoying the process, identify the sensations that promote the value of the brand and the experience, such as surprise, welcome, belonging, recognition, openness, joy, success and continuous learning, and differentiate the initiatives in charge of human resources and leaders, valuing creativity and the creation of experience.

    Course 2: Employer Branding: Positioning Talent

    You will learn the concept of marketing, its importance in business and its application to the attraction of talent, as well as the value proposition to offer to the talent market.

    Course 3: Talent Development: The Key to Retaining and Engaging Talent

    You will learn to identify strategies that contribute to the recognition of workers in relation to their contributions, based on the concept of Meaningful work: the transcendence of actions, as well as the concept of development and retention. 

    Course 4: Transforming and exposing talent

    We will learn to interrelate the concepts of: purpose, culture, strategies and leadership within an organization. Likewise, we will learn how to establish a purpose, considering its characteristics and the values that are the structure of any institution.

    Course 5: How to deal with disengagement contexts?

    At the end of the course, the student will be able to develop skills to deal with the process of disengagement with empathy, helping employees in this transition as well as the leaders of the people to be disengaged.

    Course 6: Offboarding: Creating a Value Process

    In this course you will learn what is the real importance of implementing an effective Offboarding process, and how this can affect the business contribution. are applying it among their main processes.

    The teachers of this Specialization

    Evaluation system

    - Course evaluation: Each course requires passing an exam. 

    - The exam is a 10-question multiple-choice quiz, which lasts 15 minutes. A minimum of 70% of correct answers is required to pass (2 attempts every 24 hours).

    - Each course will have a learning project (not mandatory).

    - Evaluation of the specialization: By passing all the exams of each course. There is an integrative project (not mandatory).

    We provide a certificate for each course or specialization

    On behalf of Netzun and San Ignacio University
    Optional certificate template for our course
    *REFERENCE IMAGES

    About the institutions

    Netzun - online courses
    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
    San Ignacio University certifies our courses
    San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

    Become a Specialist with us!

    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

    - 76%

    BUY SPECIALIZATION

    US$ 4.90Previously US$ 20.00

    OFFER EXPIRES ON:

    0 :

    Dias

    00 :

    Hrs

    00 :

    Mins

    00

    Segs
    Add coupon

    Forever and ever

    Develop your skills with us

    - 76%

    BUY SPECIALIZATION

    US$ 4.90 Previously US$ 20.00

    OFFER EXPIRES ON:

    0 :

    Dias

    00 :

    Hrs

    00 :

    Mins

    00

    Segs
    Add coupon

    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
    • Forever and ever